Bill's to Open Largest Restaurant in a Decade Following Profit Surge

The popular UK restaurant group Bill's is set to mark a significant milestone with the opening of its largest site in over ten years. Located at Westfield Stratford City in London, the new venue is scheduled to launch on March 4th, boasting 170 covers and representing the 49th location for the brand. This expansion comes as the group prepares to celebrate its 25th anniversary, signaling a powerful comeback for the high-street favorite.

Financial Growth and Strategic Expansion Plans

The decision to open such a large-scale site follows a period of robust financial performance. After streamlining its estate by closing underperforming locations in early 2023, Bill's has seen core profitability improve significantly.

Earnings (EBITDA) have climbed from £7.5m in 2022 to £11.3m in the most recent financial year. With four consecutive years of growth in both covers and like-for-like sales, the group is now exploring innovative new formats, including its first-ever airport site at Heathrow Terminal 2.

A Legacy of Fresh Flavors and Community Dining

Founded in 2001 by Bill Collison in Lewes, East Sussex, Bill's has grown from a small greengrocery into a national staple known for its vibrant atmosphere and all-day menus.

The upcoming Stratford launch is described by Managing Director Tom James as a "beautiful site with an enhanced digital experience," marking a bold new chapter in the brand's growth journey as it continues to innovate for a modern audience.

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Content Source: The Caterer

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