The Birmingham Business School, in prestigious partnership with the Academy of Marketing and the Marketing Trust, is hosting a specialized one-day publishing workshop. This intensive event is meticulously designed for researchers and early-career academics who aspire to see their work published in top-tier, highly ranked marketing journals. The workshop offers a rare, "behind-the-scenes" look at the rigorous journey from initial manuscript submission to final publication. Led by Professor Finola Kerrigan and Professor Caroline Moraes, both renowned experts in the field, the day will be structured around transparency and practical learning.
Participants will have the unique opportunity to examine actual original submissions, reviewer reports, and the response-to-review documents of successfully published papers. This granular approach demystifies the peer-review process, providing attendees with a clear understanding of what editors and reviewers are looking for. The workshop also covers methodological rigor, digital identity in research, and the ethical considerations of modern marketing. Beyond the technical aspects, the event serves as a critical networking hub, allowing participants to interact closely with leading authors and editors who shape the marketing discipline. By providing a supportive and collaborative environment, the Academy of Marketing Publishing Workshop empowers researchers to refine their strategies and increase their impact within the global academic community.
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