The "Designing Audience-First Public Engagement" workshop at Manchester Metropolitan University is a premier professional development session meticulously designed for researchers, academic staff, and students who aim to bridge the gap between complex academic concepts and the general public. In an era where the impact of research is measured not just by citations but by societal resonance, this event provides the essential tools to create meaningful dialogue with community stakeholders. The session begins by challenging traditional "top-down" communication models, instead advocating for a strategy that begins with the audience’s specific needs, barriers, and cultural contexts. Participants will engage in hands-on activities to profile their target demographics, identifying potential "hard-to-reach" groups and tailoring their messaging to ensure inclusivity and clarity.
A significant portion of the workshop is dedicated to the creation of a Public Engagement Intention Statement. This document serves as a strategic roadmap for future projects, clarifying the ultimate "why" behind an engagement activity. By the end of the session, attendees will have a robust framework for selecting the right engagement platforms—whether digital, physical, or hybrid—and for measuring the qualitative impact of their work. The final 30 minutes are reserved for an optional networking session, providing a rare opportunity for cross-disciplinary collaboration within the Manchester Met community. This workshop is part of a broader commitment by the University to foster "Creative Excellence" and "Economic Growth" through transparent, accessible research that serves the wider Manchester region and beyond.
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