The "Stick Around" campaign launch and showcase in Leicester is a unique event that sits at the intersection of public health and psychological theory.This event introduces a series of trauma-informed community resources inspired by the Power Threat Meaning Framework (PTMF). Unlike traditional medical models of mental health, the PTMF asks "What has happened to you?" rather than "What is wrong with you?" This event is designed to demonstrate how these principles can be translated into highly accessible, visual resources for the general public.
The showcase will feature a poster series and digital assets that have been designed to be "stuck around" community spacesâsuch as libraries, GP surgeries, and community centersâto provide immediate, relatable psychological support. During the event, the creators of the campaign will explain the psychological foundations of the imagery and language used, highlighting how the project aims to reduce stigma and provide a non-diagnostic alternative for understanding emotional distress.
Participants will have the opportunity to engage in interactive stations where they can evaluate the resources and discuss how to implement them in their own local settings. This is an ideal event for community leaders and healthcare providers who are looking for practical ways to implement trauma-informed care without relying solely on clinical interventions. The session will also include a panel discussion on the role of "psychology in the streets" and how visual communication can be used to improve public health outcomes.
By hosting this event in Leicester, the BPS aims to reach a broad demographic of community-facing professionals. The "Stick Around" campaign represents a shift toward more democratic and accessible psychology, making complex theoretical frameworks like the PTMF understandable and useful for everyone. Attendees will receive a physical starter pack of the resources to take back to their organizations, ensuring the impact of the event extends far beyond the day itself.
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