Llanfairpwllgwyngyll City Guide

About Llanfairpwllgwyngyll – History and Culture

Llanfairpwllgwyngyll, officially known as Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch, is a village on the Isle of Anglesey in Wales. Its history dates back to medieval times, with the original settlement centered around the Church of St Mary. The name was artificially lengthened in the 19th century to create a unique tourist attraction, a marketing ploy that succeeded spectacularly. The village grew with the arrival of the railway, becoming a stopping point for visitors to the Menai Strait and Snowdonia.

Today, Llanfairpwllgwyngyll is a vibrant community that blends traditional Welsh culture with modern life. The Welsh language is widely spoken, and the village hosts cultural events such as the Anglesey Show and local eisteddfodau. The famous long name is a source of pride, featuring on souvenirs, train tickets, and local signage. The village has a strong sense of identity, with residents actively preserving their heritage.

• St Mary's Church – a medieval parish church at the heart of the village
• The Long Name Sign – a must-see photo opportunity at the railway station
• Llanfairpwll Railway Station – a historic station with a unique name board
• Anglesey Sea Zoo – a popular aquarium nearby
• Plas Newydd House and Gardens – a National Trust property with stunning grounds
• Menai Bridge – a marvel of engineering connecting Anglesey to mainland Wales
• Bryn Celyn – a community centre hosting local events

Did You Know? – Facts about Llanfairpwllgwyngyll

Llanfairpwllgwyngyll is famous for its name, but there is much more to discover. The village holds a place in pop culture, appearing in films and television shows. It also boasts a unique claim to fame as a record-breaking place name.

• The name means 'St Mary's Church in the hollow of the white hazel near a rapid whirlpool and the Church of St Tysilio of the red cave'
• It was created in the 1860s by a local tailor, John Evans, to attract tourists
• The full name has 58 characters, making it one of the longest in the world
• The village appears in the Guinness Book of World Records for longest place name in the UK
• It is often abbreviated to 'Llanfairpwll' or 'Llanfair PG'
• Local schoolchildren can recite the full name by heart
• The name has been used in marketing campaigns for products like train tickets
• It is a popular stop for cruise ships visiting the Menai Strait
• The village has a strong musical tradition, with many choirs and bands
• It is twinned with a village in France – Ysbyty Ifan? No, but it has international recognition
• There is a local legend that the name was used as a password during the war
• The name was temporarily changed for a film promotion in the 1990s
• Over 200,000 tourists visit each year to see the name sign
• The village was featured in the movie 'The Englishman Who Went Up a Hill But Came Down a Mountain'

Geography and Climate of Llanfairpwllgwyngyll

Llanfairpwllgwyngyll is located on the eastern coast of Anglesey, overlooking the Menai Strait. The village is set on a gentle slope, with views towards the Snowdonia mountains. The area is characterised by lush green countryside, with nearby beaches and woodlands. The climate is temperate maritime, with mild winters and cool summers, influenced by the Irish Sea.

Rainfall is moderate, with the wettest months from October to January. Snow is rare but possible in winter. The village benefits from its position on the island, offering protection from extremes. The Menai Strait provides a unique microclimate, with occasional fog and sea breezes. The geography makes it ideal for outdoor activities like walking, cycling, and sailing.

• Coordinates: 53°13′N 4°12′W
• Nearest city: Bangor (across the Menai Strait)
• Average temperature: 8-16°C (year-round)
• Annual rainfall: around 1,100 mm
• Sunshine hours: approx 1,400 per year
• Natural features: Menai Strait, Anglesey Area of Outstanding Natural Beauty
• Nearby beaches: Benllech, Red Wharf Bay

Things to Do in Llanfairpwllgwyngyll

There is plenty to see and do in and around Llanfairpwllgwyngyll. From exploring the famous name to enjoying the natural beauty of Anglesey, visitors are never short of options. The village itself has a few shops and cafes, while the surrounding area offers cultural and outdoor attractions.

Food & Dining

The local food scene is a mix of traditional Welsh cuisine and modern British fare. You can find lamb, seafood, and cheese prominently featured. Pubs and restaurants offer hearty meals, and there are several cafes for lighter bites. The nearby town of Menai Bridge has more dining options, including fine dining at the Gazelle Hotel.

• Try Welsh rarebit – a classic cheese dish
• Sample Anglesey sea salt – produced locally
• Visit the Anglesey Sea Zoo Café for fresh seafood
• Eat at the White Eagles Hotel for traditional pub food
• Enjoy afternoon tea at Plas Newydd
• Look for lamb from the Menai Strait area
• Buy local produce at the Llanfairpwll Farmers' Market (seasonal)

Festivals & Events

Llanfairpwllgwyngyll hosts several events throughout the year. The annual Eisteddfod showcases Welsh music and poetry. The Anglesey Show is a major agricultural event attracting thousands. The village also celebrates the 'Longest Name Day' with fun activities. Nearby, the Menai Strait Festival offers sailing and watersports.

• Llanfairpwll Eisteddfod – local cultural competition
• Anglesey Show – agriculture and family fun
• Longest Name Festival – held in summer
• Menai Strait Regatta – sailing races
• Snowdonia Marathon – nearby in Llanberis
• Christmas light switch-on at the station
• Welsh language festivals throughout the year

Cultural Attractions

The village itself is a cultural icon, but there are several museums and historic sites nearby. The most famous is the Llanfairpwll Railway Station with its long name sign. Plas Newydd is a grand house with military museum exhibits. The Anglesey Sea Zoo and the Pili Palas Nature World are great for families.

• Llanfairpwll Railway Station – historic building
• Plas Newydd – National Trust house and gardens
• Anglesey Sea Zoo – marine life education
• Pili Palas – butterfly and bird park
• St Mary's Church – ancient parish church
• Menai Heritage Museum – local history
• Beaumaris Castle – a UNESCO World Heritage site nearby

Outdoor Activities

Anglesey is a paradise for outdoor enthusiasts. Walking and cycling are popular, with trails like the Anglesey Coastal Path. The Menai Strait offers sailing, kayaking, and fishing. Nearby beaches are perfect for swimming and sunbathing. The Snowdonia National Park is just across the bridge for hiking and climbing.

• Anglesey Coastal Path – 200km of stunning views
• Menai Strait – kayaking and paddleboarding
• Snowdonia – hiking Mount Snowdon
• Cycling on quiet country roads
• Birdwatching at the RSPB South Stack reserve
• Fishing from the pier or boat trips
• Golf at nearby courses like Bull Bay
• Rock climbing at Holyhead Mountain
• Horse riding on the beach
• Wildlife spotting: seals, dolphins, puffins
• Beach days at Benllech or Trearddur Bay

Economy and Key Industries

Llanfairpwllgwyngyll's economy is driven by tourism, retail, and agriculture. The village attracts over 200,000 visitors annually, supporting hotels, cafes, and souvenir shops. The land around the village is used for sheep and cattle farming, and the Menai Strait provides fishing opportunities. Small businesses form the backbone of the local economy.

Nearby Bangor provides additional employment in education and healthcare. The Isle of Anglesey has a growing renewable energy sector, with offshore wind farms and tidal energy projects. The closure of the Wylfa nuclear power station has impacted jobs, but new industries are emerging. The village also has a number of self-employed artisans and creative professionals.

• Tourism – main industry with many visitor attractions
• Agriculture – sheep, cattle, and arable farming
• Retail – local shops and services
• Fisheries – shellfish and lobster
• Construction – building and renovation
• Renewable energy – wind and tidal
• Education – schools and adult learning
• Healthcare – local GP and pharmacy
• Creative industries – art, music, crafts
• Accommodation – hotels, B&Bs, self-catering

Where to Live in Llanfairpwllgwyngyll

Llanfairpwllgwyngyll is a small village with a tight-knit community. Most housing is clustered around the main road, with newer developments on the outskirts. Properties range from traditional stone cottages to modern semi-detached houses. Living here offers a peaceful lifestyle with stunning views of the Snowdonia mountains.

The village has a primary school, a community centre, and a few shops. For more amenities, residents travel to Menai Bridge or Bangor. The area is popular with families and retirees, as well as second-home owners. The Welsh language is actively promoted, and new residents are encouraged to learn. The cost of housing is moderate compared to mainland UK, but demand can be high.

• Pentraeth Road – mix of older and new homes
• Bro Ffordd – a modern development
• Heol y Pentre – central and close to amenities
• St. Mary's Close – quiet cul-de-sac
• Bryn Teg – semi-rural with views
• Nearby Menai Bridge – more urban with flats and terraces
• Beaumaris – historic town with character properties
• Rural outlying farms for those seeking land

Formalities and Visas in Llanfairpwllgwyngyll

As part of the United Kingdom, Llanfairpwllgwyngyll follows UK immigration rules. Non-UK citizens need a visa to visit, work, or study. The points-based system applies for work visas. Visitors from many countries can enter visa-free for up to 6 months, but must not work. The EU Settlement Scheme is closed; new rules apply for EU citizens.

To move permanently, one must apply for indefinite leave to remain after 5 years of residence. The village does not have its own immigration office; applications are handled online or through UK Visas and Immigration. It's advisable to seek legal advice for complex cases. The area has a low crime rate and is welcoming to international residents.

• Standard Visitor Visa – for tourism, up to 6 months
• Skilled Worker Visa – requires a job offer from a licensed sponsor
• Student Visa – for courses at UK universities
• Family Visa – for joining relatives already settled
• Global Talent Visa – for leaders in arts, science, technology
• Indefinite Leave to Remain – after 5 years of residence
• British Citizenship – can be applied for after 6 years
• EU citizens – need to apply for the EU Settlement Scheme? No, it's closed; must use new points-based system
• Biometric residence permit – required for long-term visas
• Healthcare surcharge – paid with visa application

Working in Llanfairpwllgwyngyll

Job opportunities in Llanfairpwllgwyngyll are limited, but nearby Bangor offers more options. The village itself has positions in tourism, retail, and hospitality. Teachers and healthcare workers are in demand across Anglesey. Remote work is becoming more common, especially in creative and IT fields.

Working hours and culture reflect UK norms, with a 9-to-5 standard in offices. Welsh language skills are an advantage but not always required. Many residents commute to mainland Wales or work from home. The minimum wage is the UK National Living Wage. Self-employment is common among artisans and tradespeople.

• Tourism jobs: hotel staff, guides, shop assistants
• Healthcare: nurses, GPs, care workers
• Education: teachers at local schools
• Agriculture: farm workers, vets
• Construction: builders, electricians, plumbers
• Retail: shop managers, sales assistants
• Public sector: council jobs, library staff
• Creative: artists, writers, musicians
• Remote: IT, customer service, online business
• Professional culture: punctuality, teamwork, direct communication
• Average salary: around £25,000-£35,000 per year

Studying in Llanfairpwllgwyngyll

Llanfairpwllgwyngyll has a primary school, Ysgol Gymuned Llanfairpwll, which teaches in Welsh and English. For secondary education, students travel to Bangor or Beaumaris. The village also has a small library and community learning programmes. Higher education is available at Bangor University, just across the Menai Strait.

Bangor University offers a wide range of undergraduate and postgraduate degrees, with a strong research focus. The university has a large number of international students. Student life includes clubs, societies, and accommodation options. The village itself is quiet, but Bangor provides nightlife and cultural events. Studying here offers a unique Welsh experience with beautiful surroundings.

• Ysgol Gymuned Llanfairpwll – primary education (ages 3-11)
• Ysgol David Hughes – secondary school in Menai Bridge
• Bangor University – founded 1884, 10,000+ students
• University courses: arts, sciences, engineering, business, law
• International student support – orientation, language classes
• Student accommodation: halls of residence in Bangor, private rentals
• Cost of living for students: moderate, lower than UK average
• Part-time work opportunities for students (up to 20 hours/week)
• Welsh language classes available for beginners
• Scholarships for outstanding students
• Student union: nightclub, shops, societies
• Nearby campuses: Coleg Menai for further education
• Research centres: focused on environment, linguistics, psychology

Finance and Banks in Llanfairpwllgwyngyll

Llanfairpwllgwyngyll has a small post office that offers basic banking services, but full-service bank branches are in Bangor or Menai Bridge. Major banks include Barclays, HSBC, Lloyds, and NatWest. Online banking is widely used. ATMs are available at the local Co-op and petrol station.

Opening a UK bank account requires proof of address and identity. Digital banks like Monzo and Starling are popular for their ease of use. Tax is deducted at source for employees; self-assessment applies for self-employed. The currency is the British pound (£). Foreign exchange is available at banks or Post Office.

• Bank branches in Bangor: Barclays, HSBC, Lloyds, NatWest, Santander
• Post Office: basic banking including withdrawals and deposits
• ATMs: at Co-op supermarket and Esso garage
• Online banking options: Monzo, Starling, Revolut
• Credit unions: local options for savings and loans
• Tax: HMRC for national insurance and income tax
• Self-assessment: file tax return online for freelancers
• Currency exchange: at banks or travel agencies in Bangor
• Mortgages: available from local lenders and online brokers

Health Care in Llanfairpwllgwyngyll

The village has a GP surgery, Llanfair Pwll Doctors, providing primary care. For hospitals, residents go to Ysbyty Gwynedd in Bangor, which has accident and emergency facilities. Dental and optician services are available in Menai Bridge. The NHS covers most health costs for residents; prescriptions are charged at a flat rate.

Registration with a GP is free and recommended. For emergencies, dial 999. The area has good ambulance response times. Community pharmacies provide over-the-counter medicines. Private health care options exist in Bangor for quicker access. The health care system is generally high quality, with strong patient satisfaction.

• GP surgery: Llanfairpwll Medical Practice, Heol y Pentre
• Hospital: Ysbyty Gwynedd, Bangor (full A&E)
• Minor injuries unit: Ysbyty Penrhos Stanley, Holyhead
• Dentist: Menai Bridge Dental Practice
• Optician: Specsavers Bangor
• Pharmacy: Llanfairpwll Pharmacy (Co-op) and Menai Bridge
• NHS charges: prescription £9.65 per item (2023/24)
• Free prescriptions for children, elderly, pregnant women, and some benefits
• Private health insurance: Bupa, AXA, Vitality
• Mental health services: via GP referral or community teams
• Maternity: care at Ysbyty Gwynedd or home birth options
• Vaccinations: routine childhood jabs, flu shots, COVID-19 boosters

Accommodation in Llanfairpwllgwyngyll

Housing in Llanfairpwllgwyngyll ranges from traditional Welsh cottages to newer detached homes. Many properties have gardens and parking. The village is popular with families and retirees. Rental demand is moderate, with prices lower than in London but similar to other Welsh towns.

• Renting: typical rent for a 2-bedroom house: £550-£700 per month
• Buying: average house price around £180,000-£250,000
• Housing types: detached, semi-detached, terraced, bungalows
• Property sources: local estate agents (e.g., Morris Marshall & Poole, Dafydd Hardy)
• Student housing: mainly in Bangor, some in village
• Tips: act fast as good properties go quickly
• Energy efficiency: many older homes need upgrades; EPC ratings vary
• Council tax: Band D approx £1,500 per year

Planning Your Move to Llanfairpwllgwyngyll

Moving to Llanfairpwllgwyngyll requires careful planning. Begin by researching the housing market and securing a job or income source. The area has good transport links but a car is recommended. Arrange for utilities, broadband, and school places if applicable. The community is welcoming, but learning some Welsh phrases can help integration.

• Check visa requirements – non-UK citizens need appropriate visa
• Arrange accommodation – short-term rental first while house hunting
• Set up bank account – needed for salary and bills
• Register with a GP – as soon as you have an address
• Notify HMRC – for tax and national insurance
• Apply for a National Insurance number if needed
• Transfer utilities – electricity, gas, water, internet (BT, Sky, Virgin)
• Get a mobile phone contract – providers like EE, Vodafone, O2
• Register children for school – contact local primary or secondary
• Learn about public transport – bus services to Bangor, Holyhead
• Insure your belongings – home insurance
• Explore the area – take time to discover Anglesey
• Join local groups – Facebook groups for Llanfairpwll
• Consider learning Welsh – classes at Uwch Gwyrfai or online

Leisure in Llanfairpwllgwyngyll

Leisure activities in the village are centred around the outdoors and community. There are walking groups, a local pub (The White Eagles), and a community centre. For nightlife, Bangor offers clubs and bars. Shopping is limited to essentials; larger shops are in Bangor or Holyhead. The area is ideal for those who enjoy nature and tranquillity.

• Pubs: The White Eagles Hotel – traditional Welsh pub
• Community centre: Bryn Celyn – hosts events and classes
• Fitness: local gyms in Menai Bridge (e.g., Freedom Leisure)
• Shopping: Co-op supermarket, Post Office, gift shops
• Bangor nightlife: clubs like Octagon, Academi
• Culture: cinema (Odeon Bangor), theatre (Theatr Gwynedd)
• Sports: golf at Anglesey Golf Club, sailing clubs

Transportation Options in Llanfairpwllgwyngyll

The village is well-connected by road and rail. The main A5 road passes through, linking to Bangor and Holyhead. The railway station connects to the North Wales Coast Line, with services to Chester, London, and Holyhead. Buses run regularly to Bangor and other towns. The nearest airport is in Liverpool or Manchester, with flights to many destinations.

• Rail: Llanfairpwll station on the North Wales Coast Line
• Train services: Avanti West Coast to London, Transport for Wales to Holyhead/Birmingham
• Bus services: Arriva Buses Wales routes 42, 43, 54 to Menai Bridge, Bangor, Holyhead
• Road: A5 connects to A55 expressway, to mainland Wales and Chester
• Car parks: free parking available in village
• Airports: Liverpool John Lennon (2 hours), Manchester (2.5 hours)
• Ferries: Holyhead to Dublin (ferry port 30 minutes away)
• Taxis: local firms like Anglesey Taxis
• Cycling: quiet roads suitable for cycling

Everyday Life in Llanfairpwllgwyngyll

Daily life is peaceful and community-oriented. The village is safe with low crime rates. Services like the post office, GP, and Co-op meet basic needs. Many residents commute to Bangor for work. Welsh culture is strong; you'll hear Welsh spoken in shops and at community events. Life here is slower-paced, with a focus on nature and family.

• Safety: very low crime, but take normal precautions against theft
• Community spirit: friendly neighbours, local events
• Language: Welsh and English both used; signs often bilingual
• Services: all essential services available; for specialist shops go to Bangor
• Internet: good broadband coverage (FTTC, some FTTP)
• Mobile coverage: good for most providers (EE, Vodafone, O2, Three)
• Weather: prepare for rain and wind; enjoy sunny days when they come
• Local media: radio (BBC Radio Cymru, Heart North Wales)

Cost of Living in Llanfairpwllgwyngyll

The cost of living in Llanfairpwllgwyngyll is lower than the UK average, especially compared to London and the South East. Housing is the major expense, but still affordable. Utility costs are average. Food and transport are moderately priced. Overall, a comfortable lifestyle requires a household income of around £30,000-£40,000 per year.

• Rent: 1-bed flat £400-£550 pcm; 3-bed house £700-£900 pcm
• Mortgage: typical monthly payment £600-£800 for average house
• Utilities: gas/electricity £150-£250 pcm; water £30-£50 pcm
• Council tax: Band D approx £1,500 per year
• Food: weekly shop for a couple £50-£80
• Transport: petrol £1.50/litre; bus fare to Bangor £3.50 single
• Dining out: pub meal £12-£18; café lunch £8-£12
• Childcare: full-time nursery £800-£1,000 pcm
• Health: prescription charge £9.65 if not exempt
• Overall budget: single person £1,200-£1,800 pcm; family £2,500-£3,500 pcm

Places to Visit in Llanfairpwllgwyngyll

Llanfairpwllgwyngyll itself is a destination thanks to its famous name. But the surrounding area offers incredible natural beauty and historic sites. Start at the train station to see the name sign, then explore the Menai Strait. Plas Newydd is a must-visit for its gardens and museum. The Anglesey Sea Zoo delights families. For castle enthusiasts, Beaumaris Castle is a UNESCO site. Snowdonia National Park is a short drive away for hiking and scenery. The village also has the Church of St Mary, a peaceful spot. Don't miss the views from the Britannia Bridge viewpoint. Nearby is the picturesque village of Menai Bridge with its own charm. The Isle of Anglesey's coastal path offers long walks. Holyhead has the largest port and a historic lighthouse. The area is rich in Welsh history and legends.

• Llanfairpwll Railway Station – take a photo with the long name sign
• St Mary's Church – medieval architecture and graveyard
• Plas Newydd – National Trust house, garden, and military museum
• Anglesey Sea Zoo – learn about marine life
• Menai Bridge – walk across the suspension bridge for views
• Britannia Bridge – cross to mainland or view from below
• Beaumaris Castle – 13th-century concentric castle (16 km)
• Snowdonia National Park – Mount Snowdon, lakes, trails (30 km)
• Anglesey Coastal Path – 200 km of stunning coastline
• South Stack Lighthouse – cliffside lighthouse and bird sanctuary (28 km)
• Red Wharf Bay – beautiful sandy beach (10 km)
• Holyhead – ferry port, Roman fort, and Breakwater (30 km)
• Llyn Cefni Reservoir – walking and birdwatching (5 km)
• Pili Palas Nature World – butterflies and exotic animals (3 km)

News & Testimonies

Llanfairpwllgwyngyll remains in the news for its unique name and tourism. Recent developments include the renovation of the railway station and new signage. Community projects focus on preserving Welsh heritage. Residents often share their experiences of living in such a famous village. Many love the tranquility but note the need for a car. The village continues to attract curious travelers from around the world.

• Resident testimony: 'Living here makes me proud to be Welsh; the name always brings a smile.'
• Visitor review: 'A must-see for anyone visiting North Wales. The name is a conversation starter.'
• Local business owner: 'Tourism keeps us afloat, but we also value our close-knit community.'
• New arrival: 'The move was smooth; people are friendly and welcoming.'
• Long-term resident: 'The scenery is unbeatable, but amenities are limited; you rely on Bangor.'

Forum Topics on Living in Llanfairpwllgwyngyll

Online forums like Reddit and TripAdvisor have discussions about moving to or visiting Llanfairpwllgwyngyll. Common topics include the best time to visit, how to pronounce the name, and practicalities of living in a small Welsh village. Many ask about job opportunities and language requirements. Others share tips on finding accommodation and integrating.

• What is it really like to live in Llanfairpwllgwyngyll?
• How do you pronounce the full name? A guide for non-Welsh speakers.
• Is it worth visiting just for the name? Plus other things to do.
• Job market in Anglesey: can I find work without Welsh?
• Moving from abroad: any advice for settling in?
• Rental prices: are they reasonable? Where to look?
• School options: Welsh-medium vs English-medium education?
• Transport: do I need a car? Public transport experiences.
• Best places to eat and drink in the area.
• Weather: how bad is the rain really?

Life in Llanfairpwllgwyngyll Summary

Llanfairpwllgwyngyll offers a unique lifestyle: a quiet village with global fame. The name is a constant conversation starter, but the real appeal is the natural beauty of Anglesey and proximity to Snowdonia. Pros include a strong community, low crime, and affordable living. Cons are limited amenities, reliance on a car, and sometimes dreary weather. For those seeking a peaceful life in a Welsh setting, it is an excellent choice.

• Pros: safe, scenic, cheap, friendly, unique identity
• Cons: limited jobs and shops, weather, need for a car
• Best for: families, retirees, remote workers, nature lovers
• Not ideal for: those seeking nightlife, urban opportunities, warm climate
• Overall rating: 4/5 – a hidden gem for the right person

Important Places and Distances from Llanfairpwllgwyngyll

The village is centrally located within Anglesey and offers easy access to key destinations. The city center itself is small, but landmarks include the station and church. Distances to major cities and attractions are listed below. The Menai Strait is just a few minutes' walk away.

• Bangor – 5 km (3 miles) via A5/A55
• Menai Bridge – 2 km (1.2 miles)
• Beaumaris – 10 km (6 miles)
• Holyhead – 30 km (18.6 miles)
• Caernarfon – 15 km (9.3 miles) via Britannia Bridge
• Snowdon (Llanberis) – 30 km (18.6 miles)
• Chester – 130 km (80 miles)
• Liverpool – 150 km (93 miles)
• Manchester – 180 km (112 miles)
• London – 400 km (248 miles) by train via Crewe
• Anglesey Airport (Valley) – 35 km (22 miles)
• Statio Llanfairpwll – 0 km (village centre)

Nearby Locations and Cities

Llanfairpwllgwyngyll is well-placed for exploring North Wales. The city of Bangor just over the bridge offers shopping, universities, and a cathedral. Beaumaris is a historic town with a castle and pier. Holyhead is the main port for Ireland. Snowdonia National Park offers mountain scenery. The Llyn Peninsula provides coastal beauty. The countryside of Anglesey itself is dotted with charming villages and beaches. The area is rich in Welsh history and culture