Chery UK Taps Peter Crouch & Abbey Clancy to Sell the Joy of TIGGO 9 Drives

In a strategic move to cement its presence in the British automotive market, Chery UK has officially launched its flagship seven-seater SUV, the TIGGO 9 CSH, fronted by one of the UK’s most beloved celebrity couples: Peter Crouch and Abbey Clancy.

The "Get Carried Away" campaign marks a significant milestone for the brand, opting for a narrative that prioritizes British relatability over traditional high-octane car commercials.

Reframing the School Run

The core philosophy behind the campaign is that family life isn't defined by rare cross-country road trips, but by the "mundane" daily errands—the school runs, the grocery hauls, and the pet drop-offs.By partnering with Crouch and Clancy, Chery UK aims to show how the TIGGO 9’s premium features turn these routine tasks into moments of genuine enjoyment.

The hero commercial features the 6’7” former England striker and his model wife navigating the beautiful chaos of their household, which includes four children and several pets. The humor-led spots highlight features like:

• The Massage Seats: A sanctuary for Crouch during his "errand" missions.

• Spacious Interior: Ample room for "precious cargo" and Crouch’s towering frame.

• Advanced Tech: Including a 15.6-inch central display and a 14-speaker Sony audio system.

A Flagship for "Everyday Britain"

The TIGGO 9 CSH (Super Hybrid) is more than just a marketing vehicle; it is Chery’s most technologically advanced offering in the UK. With a plug-in hybrid system delivering up to 91 miles of electric-only range and over 650 miles of total range, it is positioned as a practical solution for the modern family’s environmental and logistical needs.

Gary Lan, CEO of Chery UK, noted that the partnership reflects how the TIGGO 9 fits into real British life—refined yet highly functional. By leaning into the "Get Carried Away" theme, the brand signals that it understands the local market's desire for luxury that doesn't feel out of reach or overly serious.

Creative Collaboration

The campaign was developed by creative agency TEAM LEWIS and produced by Merman, known for hits like Motherland and Bad Sisters. This choice of production talent ensures the campaign maintains a sharp, comedic edge that resonates with the British public’s appreciation for self-deprecating humor.

As Chery continues to expand its dealer network toward a 100-site goal by the end of 2026, the TIGGO 9 launch serves as the brand's boldest statement yet: luxury and space are no longer reserved for the elite, but are now available for every family errand.

Source - https://news.designrush.com/chery-uk-tiggo-9-peter-crouch-abbey-clancy-get-carried-away

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