Adwoa Aboah + Jo Malone Red Roses: The Celebrity Favorite

Adwoa Aboah + Jo Malone Red Roses: From VB to Margot, the Fragrance Every A-Lister Loves

In the world of luxury fragrance, few scents have maintained such a steadfast grip on the vanity tables of the world’s most stylish women as Jo Malone London’s Red Roses. In 2026, the cologne remains a cultural touchstone, anchored by the cool, contemporary influence of global ambassador Adwoa Aboah and a legacy of high-profile fans ranging from Victoria Beckham to Margot Robbie.

Adwoa Aboah: A Modern Legacy

For Adwoa Aboah, the connection to Red Roses is deeply personal and nostalgic. The supermodel and Gurls Talk founder has frequently cited the scent as her mother’s signature fragrance, recalling it as a constant presence in her childhood home.

As the face of the brand, Aboah has revitalized the image of the English rose, stripping away the "prim and proper" associations and replacing them with a raw, effortless grunge. She often pairs the scent with English Pear & Freesia, a technique Jo Malone calls "Scent Pairing," to create a more complex, personalized trail.

"I love how nostalgic smell is," Aboah recently shared. "Red Roses brings me back to my mum, but it’s also my own date-night go-to. It’s fresh out-of-the-shower vibes, like an English garden."

The A-List Secret: From VB to Margot

What makes Red Roses unique is its ability to appeal to vastly different aesthetics. It has become the "secret weapon" for some of the most famous women in the industry:

• Victoria Beckham: Known for her meticulous attention to detail and chic, minimalist style, VB has long been a proponent of Jo Malone’s "uncomplicated" scents. Red Roses fits perfectly into her curated beauty regimen, offering a crisp, sophisticated finish that complements her tailored wardrobe.

• Margot Robbie: While the Barbie star often alternates between essential oils and modern florals like Calvin Klein’s Deep Euphoria, Red Roses is frequently cited in "Celebrity Beauty Bag" lists as her classic choice for a timeless, feminine aura.

• Poppy Delevingne: As the original "Jo Malone Girl," Delevingne famously declared that losing her bottle of Red Roses would be like "losing my right hand."

The Scent Profile: A Bouquet of Seven Roses

Launched in 2001, Red Roses is often described by critics as the ultimate "authentic" rose scent. Unlike many perfumes that use synthetic rose notes, Jo Malone’s blend uses a voluptuous mix of seven of the world's most exquisite roses.

• The Opening: Lemon provides a zesty, citrusy brightness that prevents the rose from feeling "old-fashioned."

• The Heart: Crushed violet leaves and the aforementioned seven-rose blend create a green, dewy freshness—reminiscent of a freshly cut bouquet.

• The Base: Honeycomb adds a subtle, waxy sweetness that anchors the floral notes and gives the fragrance a warm, skin-like longevity.

Why It Still Rules in 2026

In an era where "A-Beauty" and "Skinimalism" are dominating the market, Red Roses thrives because it feels transparent and honest. It doesn't hide behind heavy musks or overly sweet gourmand notes. For stars like Aboah, Beckham, and Robbie, the appeal lies in its "quiet luxury"—the ability to smell expensive and refined without ever being overpowering.

Whether you're looking for a "JOMO" (Joy of Missing Out) self-care scent or a sophisticated evening trail, Red Roses continues to prove that some classics never go out of style.

Source - https://www.whowhatwear.com/uk/celebrity-favourite-perfumes

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