Ashley Graham Lights Up Paramus with Sparkling Wine Meet-and-Greet for Her Lucci Brand

Supermodel Ashley Graham Brings Glamour to Paramus with Lucci Wine Signing

On February 27, 2026, the small town of Paramus, New Jersey, became a hotspot for celebrity chasers and wine enthusiasts alike. Supermodel Ashley Graham—a global icon known for breaking barriers in the fashion industry—descended upon Stew Leonard's grocery store for an intimate meet-and-greet to promote her own sparkling red wine, Lucci. The event was nothing short of electric, as fans lined up for hours to catch a glimpse of the star and secure a signed bottle.

A Warm Welcome for Adoring Fans

Graham, dressed casually yet impeccably, greeted each fan with a genuine smile and took time to chat before signing bottles and posing for photos. According to a report documented in Screenshot (550).png, the supermodel was “taking the time to talk to each person before signing and taking a photo.” The interaction felt less like a business transaction and more like a reunion among old friends.

Many fans came prepared with memorabilia beyond the wine. A handful brought copies of the 2016 Sports Illustrated Swimsuit Issue featuring Graham on the cover—a milestone moment in her career that cemented her status as a trailblazer for plus-size models. She happily autographed those as well. One particularly devoted fan reportedly purchased more than a dozen bottles of Lucci, a testament to the brand’s growing appeal.

The Lucci Experience Goes Beyond the Bottle

Graham didn’t just stand behind a table signing labels. She made the experience interactive and playful. In a move that delighted the crowd, she stepped behind the store’s ice cream counter and mixed her sparkling red wine with vanilla ice cream, creating what she calls a “Lucci Float.” The impromptu demonstration gave fans a new way to enjoy the wine—perfect for those looking to elevate their dessert game.

“I love to show people that wine doesn’t have to be so serious,” Graham seemed to convey, as per the source. “You can have fun with it.” This attitude reflects her broader approach to life and fashion: confident, inclusive, and unapologetically joyful.

Ashley Graham: A Career of Firsts

Ashley Graham’s modeling résumé is the stuff of legend. She has graced the runways of Victoria’s Secret and Vogue, but it’s her advocacy for body positivity that has truly set her apart. In 2016, she became the first plus-size model to appear on the cover of Sports Illustrated Swimsuit Issue, a watershed moment for diversity in media. Since then, she has launched her own clothing lines, written a book, and now stepped into the wine business with Lucci.

Her decision to enter the wine industry is a natural extension of her personal brand. Lucci, a sparkling red wine, is positioned as approachable, celebratory, and meant for sharing—values that align perfectly with Graham’s public persona. The wine is now available at select retailers, and events like this one help build grassroots buzz.

Paramus: A Celebrity Magnet

The Paramus location of Stew Leonard’s has become an unlikely pit stop for celebrities seeking to connect with fans. Earlier in 2024, rapper 50 Cent hosted a meet-and-greet at the same store to promote his Branson Cognac and Le Chemin du Roi champagne. Later that year, hometown hero and WWE star Liv Morgan greeted fans at Total Wine in Paramus. Graham’s appearance continues this trend, showcasing the area as a regular destination for A-list talent.

For local residents, seeing a star of Graham’s caliber in a grocery store setting was surreal. “It’s not every day you see a supermodel buying wine next to you,” one attendee joked. The event drew a diverse crowd, from fashionistas to families, all united by their admiration for Graham.

What Makes Lucci Stand Out?

Lucci is described as a sparkling red wine—a category that has gained traction in recent years. Unlike traditional sparklers like Prosecco or Champagne, which are often white or rosé, a sparkling red offers a richer, fruitier profile. Graham’s wine is designed to be versatile: serve it chilled on a hot summer day, pair it with barbecue, or, as Graham herself demonstrated, pour it over ice cream for a boozy dessert.

The branding of Lucci is chic and modern, with a label that reflects Graham’s personal style—bold, elegant, and inclusive. The name itself is a play on “lucky” and “luccicante” (Italian for sparkling), a clever nod to the product’s bubbly nature.

The Bigger Picture: Representation in Wine

Ashley Graham’s foray into the wine industry is part of a larger trend of celebrities from underrepresented communities launching their own beverages. From rapper Post Malone’s rosé to actress Drew Barrymore’s wine collection, the market is flooded with star-powered labels. However, Graham’s entry is significant because of her platform: she has long championed body positivity and inclusivity, and Lucci embodies that ethos.

“I want everyone to feel like they belong, whether they’re a size 0 or a size 20,” Graham has said in interviews. That message resonates deeply with her fan base, many of whom have followed her journey since her early days on reality TV’s America’s Next Top Model.

Verified Historical Context

Ashley Graham’s impact on the fashion industry cannot be overstated. Beyond the Sports Illustrated cover, she has walked for major designers like Michael Kors and Dolce & Gabbana, and her TED Talk on body image has been viewed millions of times. She has also been a vocal advocate for reproductive rights and mental health awareness.

In the wine world, Graham joins a growing list of female entrepreneurs. According to industry data, women now own or co-own more than 15% of wineries in the United States, a number that continues to climb. Lucci, produced in partnership with a California winery, aims to capture a share of the booming sparkling wine market, which is predicted to grow by 5% annually over the next five years.

Looking Ahead

Following the success of the Paramus event, Graham is expected to schedule additional signings at other Stew Leonard’s locations in the tri-state area. For now, fans can purchase Lucci online or at select retailers. The wine, priced competitively at around $15 a bottle, is clearly accessible, a quality Graham values.

Ashley Graham continues to redefine what it means to be a supermodel in the 21st century. By adding winemaker to her resume, she proves that versatility and passion know no boundaries. The photos from the Paramus event, captured by Julian Leshay Guadalupe, show a woman genuinely enjoying the moments with her supporters. That authenticity is what makes her more than just a face on a cover—it makes her a beloved public figure.

This article is based on the documented text from Screenshot (550).png.

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