P&G and Brandi Carlile Partner for Long-Term LGBTQ+

In a major announcement on February 10, 2026, Procter & Gamble (P&G) revealed a new, long-term partnership with Grammy-winning artist Brandi Carlile and her Looking Out Foundation (LOF). This collaboration aims to move beyond temporary visibility and provide sustained, multi-year support for global LGBTQ+ organizations that deliver essential, life-affirming services.

Building on P&G's 30-year history of LGBTQ+ advocacy, this partnership focuses on creating a predictable funding model that allows nonprofits to scale their impact and respond to evolving community needs.

Strategic Support for Key LGBTQ+ Organizations

The partnership directly funds a coalition of organizations that address interconnected needs across the LGBTQ+ spectrum. These include:

• The Trevor Project: Providing crisis intervention and suicide prevention services for young people.

• SAGE: Assisting and advocating for LGBTQ+ elders, particularly regarding housing and healthcare.

• GLAAD: Working as a media advocacy force to ensure accurate and inclusive representation.

• CenterLink: Supporting a network of over 300 community centers that provide frontline resources.

• Outright International: Documenting human rights violations and advocating for equality on a global scale.

From "Can’t Cancel Pride" to "Girls Just Wanna Weekend"

This 2026 initiative is an expansion of the existing relationship between Carlile and P&G, which gained significant momentum through the "Can’t Cancel Pride" fundraiser launched in 2020. That project has raised over $14 million to date for LGBTQ+ causes.

Most recently, the partnership was spotlighted during Carlile’s "Girls Just Wanna Weekend"—an annual music gathering designed as a safe and affirming space for women and LGBTQ+ people. P&G’s Senior Director of Global LGBTQ Engagement, Brent Miller, emphasized that the collaboration is rooted in shared values, stating: "This is about more than just visibility; it’s about creating lasting impact while helping build a more inclusive world for everyone."

Strengthening the Foundation of Action

The Looking Out Foundation, founded by Brandi Carlile along with Tim and Phil Hanseroth, has granted over $9 million to social justice and humanitarian causes since its inception. Executive Director Gloria Goeres noted that the P&G partnership is representative of how the community can make greater change by coming together.

By securing P&G’s corporate backing, the foundation can now offer more robust grants and deeper engagement for activists on the ground. This move is seen as a critical step in defending the rights and joy of LGBTQ+ people during a time of shifting political and social landscapes in 2026.

Source - https://us.pg.com/blogs/pg-and-brandi-carliles-looking-out-foundation-supporting-the-lgbtq-community-in-partnership/

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