Emily Ratajkowski Turns a Grocery Store Into a Runway in Plunging Inamorata Lingerie

Emily Ratajkowski never misses a chance to turn an everyday setting into a high-fashion spectacle. The 35-year-old supermodel and entrepreneur recently had fans revisiting one of her most talked-about campaign moments — a grocery store shoot for her lingerie line Inamorata. Originally posted on X (formerly Twitter) in October 2025 and reposted in July 2026, the image captures EmRata snacking on churros while wearing a barely-there red bralette and matching high-cut briefs. The juxtaposition of mundane supermarket aisles with her sizzling curves is pure genius, and it’s exactly the kind of bold, innovative marketing that has made Inamorata a cult favorite.

Inside the Viral Grocery Store Campaign

The photo, which has already amassed over 600 likes on the repost, shows Emily leaning against a display of refrigerated beverages. She holds a churro in one hand, her other arm hanging naturally at her side. Her gaze is direct, her expression cool and neutral. The red lingerie set — a bralette that plunges dangerously low and briefs with a stretchy, high-cut design — highlights her toned abs, curvy hips, and famous cleavage. It’s a masterclass in blending sex appeal with relatable, everyday vibes.

Details from the original shoot, as documented in the source material "Screenshot (550).png," reveal that Emily chose churros as a nod to her Southern California upbringing. The campaign was part of Inamorata’s expansion from swimwear into lingerie and basics, a move she announced in 2019. Speaking to Elle, Emily explained her reasoning: "You know, for me, I don’t have a go-to underwear store. I don’t have a place that makes cute basics that I really want to wear, and I feel comfortable in, but I also think are on trend and cool. So, this is also just like a necessity — this is something that I would want to wear." She also credited the "culture of bathing suits" in Southern California, where she grew up, for inspiring her brand’s aesthetic.

The Inamorata Empire: From Swimwear to Lingerie

Emily Ratajkowski launched Inamorata in 2017, and it quickly became a go-to for beach-ready bodies. By 2019, she expanded into lingerie and basics, filling a gap she felt in the market. The brand is now a multi-million dollar enterprise, known for its inclusive sizing, bold prints, and celebrity-approved designs. The grocery store campaign perfectly captures the duality of Inamorata: it’s both aspirational and accessible. Emily herself models many of the pieces, leveraging her massive social media following — over 30 million on Instagram alone — to create viral moments like this one.

The grocery store shoot isn’t the first time Emily has used unusual locations to promote her line. Past campaigns have featured her in hotel rooms, on beaches, and even in the desert. But the supermarket backdrop adds a layer of playful irony: here is one of the world’s most photographed women, casually snacking in lingerie among shelves of chips and sodas. It’s a reminder that Emily Ratajkowski owns her sexuality and isn’t afraid to take risks.

A Career Built on Iconic Moments

Before she was a mogul, Emily was a model and actress. She skyrocketed to fame after appearing in Robin Thicke’s 2013 music video for "Blurred Lines," which sparked debates about consent and objectification. Since then, she has carved out a multifaceted career: author of the bestselling essay collection My Body, activist for reproductive rights, and actress in films like Gone Girl and We Are Your Friends. But it’s her work as a fashion influencer that keeps her in the spotlight.

Two other viral photos from the source material highlight her enduring appeal. In a 2018 shot taken during a beach day in Australia, Emily wears a micro string bikini with a cheeky thong bottom. The black-banded, patch-on design pushes the boundaries of swimwear, revealing her fit abs and sculpted backside. The image, shared via X in February 2026, shows her inching toward a wardrobe malfunction — but she carries it with complete confidence.

Then there’s the Gucci moment. In February 2026, Emily shared a behind-the-scenes selfie wearing a sparkling silver Gucci minidress with a plunging neckline that reached her navel. The dress, which she wore on the Fashion Week runway, accentuated her mile-long legs. Paired with matching silver heels and a small shoulder purse, the look cemented her status as a style icon. While she doesn’t hold an official ambassadorship with Gucci, her campaign work with the luxury brand keeps her at the forefront of high fashion.

Why Emily Ratajkowski Remains Unstoppable

At 35, Emily shows no signs of slowing down. She continues to model for Inamorata, expand her business, and speak out on issues like body positivity and female empowerment. Her ability to generate buzz with a single photo — whether it’s in a grocery store or on a red carpet — is unmatched. The grocery store campaign, in particular, has become a defining moment, showing that even everyday locations can become backdrops for viral fashion content.

For fans revisiting the image on X, the reaction is clear: Emily Ratajkowski knows how to command attention. The post from October 2025, now with hundreds of likes, proves that her star power hasn’t faded. As she continues to evolve as a businesswoman and public figure, one thing is certain — she’ll always find creative ways to keep us watching.

For more celebrity news, photos, and gossip, just follow us on Facebook!

Disclaimer - All celebrity-related content, information, and images on this website are based on publicly available online sources and AI-generated insights/data. Information such as biography, age, career, personal details, and images may change without notice over time. While we strive for accuracy, we do not guarantee the accuracy, completeness, reliability, or timeliness of any information or imagery displayed on this website. This content is provided for general informational purposes only.