Nick Moran Unveils Phantom Peak’s New Stratford Venue

Nick Moran on Phantom Peak’s New Stratford Venue: A "Second Go" at the Ultimate Immersive Town

For over three years, Canada Water has been home to one of London’s most eccentric success stories: Phantom Peak. Now, as the original site prepares to close its gates on February 28, 2026, Co-Founder and Creative Director Nick Moran has revealed the first concrete details about the experience’s next chapter at Westfield Stratford City.

Scheduled to open in Summer 2026, the new venue isn't just a relocation; it’s a complete structural redesign. According to Moran, the move to a more prestigious, permanent home allows the team to double down on what worked at the "experimental" Canada Water site while fixing the limitations of a temporary pop-up.

Three New Districts to Explore

The Stratford venue will be a multi-level, fully accessible space significantly larger than its predecessor. Moran has confirmed that the town will be divided into three distinct districts, each offering a unique atmosphere and set of mysteries:

• The Old Town: An underground, gritty industrial mining area that serves as the heart of the town’s industry.

• The Town Square: A more modern hub featuring the multi-storey Town Hall and the fan-favorite Thirsty Frontier Saloon.

• Lakeside: A scenic district built around an indoor lake, featuring a functional watermill and the town’s iconic water wheel.

"Wingman" Tech and Enhanced Storytelling

One of the most exciting upgrades Moran highlighted is the introduction of "Wingman" units. These custom-built technological hubs will be integrated into character spaces, allowing live actors to trigger localized lighting, sound, and physical environmental effects in real-time. This ensures that every interaction feels reactive and "magical" for guests, moving the experience closer to the feeling of a real-life video game.

For those looking for a more "premium" entry, the new venue will feature a three-tier VIP system. High-tier guests will even have the option to arrive via a personalized train carriage sequence, setting the tone for the adventure before they even step into the town square.

A Permanent Home for the "Experience Economy"

The move to Westfield Stratford City represents a long-term commitment to the London entertainment scene. Moran believes that as retail shifts toward entertainment-led destinations, Phantom Peak is perfectly positioned to lead the "experience economy."

"We’ve spent three and a half years learning what people fall in love with," Moran explained. "Not many people get the privilege of having a second go to get it all right. This is what we want the town to be."

While the Canada Water site ends its run with the final season, The Great Undoing, the characters and lore fans have come to love will transition to the new site, ensuring the sprawling, "novelistic" narrative continues uninterrupted in its new East London home.

Source - https://www.immersiverumours.com/post/exclusive-nick-moran-on-phantom-peaks-new-stratford-venue

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