SFHA Communications and Marketing Forum

The SFHA Communications and Marketing Forum is a specialized workshop-style event tailored for those who tell the story of social housing in Scotland. In an age of digital transformation and shifting public perceptions, the role of the housing communicator has never been more vital. This Glasgow-based forum provides a creative and collaborative space for marketing professionals to refine their skills and share successful campaign strategies. The 2026 forum focuses on "Reputation Management and Digital Storytelling," helping associations navigate the complexities of social media, crisis communications, and tenant engagement in a digital-first world.

The day is structured as a series of rotating masterclasses. These aren't standard lectures; they are hands-on sessions where participants work on real-life case studies. Topics include using data to drive engagement, crafting compelling narratives around community impact, and the latest trends in video content for non-profits. A standout feature of the 2026 event is the "Tenant Voice" workshop, which explores how to ethically and effectively include tenant stories in marketing materials to build trust and authenticity. This session is led by experts in ethical journalism and community photography, providing a high level of professional insight.

Networking is a primary goal of the forum, as it brings together communicators who often work in small teams or in isolation within their associations. The "Problem-Solving Circle" at the end of the day allows delegates to bring a specific professional challenge to the group for collective brainstorming. This peer-to-peer support is invaluable, building a stronger network of housing advocates across Scotland. By the end of the forum, attendees will have a refreshed set of digital tools, a deeper understanding of brand strategy, and a new circle of colleagues to lean on for future campaigns.