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Direct Line Insurance Group Limited

4.7
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Today: Open now | Tomorrow (Saturday): 10:00 - 19:00
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More About Business

Business Name: Direct Line Insurance Group Limited

Business Helpdesk Number: 03452468701

Business Logo: Direct Line Group Logo

Founder Name: Sir Peter Wood and Martin Long

Founded Date: 1985 (as a division of RBS); 2012 (as an independent group)

Phone Number: 02083133300

Email Address: [email protected] | [email protected]

Website URL: https://www.directlinegroup.co.uk

Physical Address: Churchill Court, Westmoreland Road, Bromley, Kent, United Kingdom, BR1 1DP

Landmark: Near Bromley South Station

Google Maps Location: 51.4005° N, 0.0175° E

Detailed Business Description

Direct Line Insurance Group Limited is one of the United Kingdom’s leading personal and small business insurers. Following its acquisition by Aviva plc in December 2024, the group continues to manage a powerful portfolio of market-leading brands, including Direct Line, Churchill, Privilege, Darwin, and the roadside rescue specialist Green Flag. Our mission is to help people carry on with their lives by providing peace of mind through simple, affordable, and transparent insurance products.

We leverage a diversified model, reaching customers directly, through price comparison websites, and via strategic partnerships. With over 9,000 employees and a network of 23 wholly-owned DLG Auto Services repair centers, we provide a vertically integrated service that ensures efficiency and quality control. Whether it’s motor, home, pet, or travel insurance, Direct Line Group remains a cornerstone of the UK financial services landscape, committed to digital innovation and customer-centricity.

Frequently Asked Questions

Is Direct Line still a public company?
No, following the acquisition by Aviva plc in 2024, the company was delisted and re-registered as a private limited company in December 2025.

Does Direct Line use price comparison sites?
Historically "direct-only," the group now offers specific brands like Darwin and Privilege—and recently the main Direct Line brand—on price comparison websites to reach a broader audience.

What is the role of Green Flag?
Green Flag is the Group’s dedicated roadside assistance and vehicle recovery brand, operating through a network of independent local technicians.

Can I get business insurance through Direct Line?
Yes, "Direct Line for Business" specializes in providing insurance for small businesses, landlords, and the self-employed.

How are claims handled?
Many motor claims are handled through our own nationwide network of DLG Auto Services bodyshops to ensure rapid, high-quality repairs.

Operational Details

Service or Products: Motor Insurance, Home Insurance, Pet Insurance, Travel Insurance, Business Insurance, and Roadside Recovery.

Amenities: 24/7 Claims Support, Online Policy Management, DLG Auto Services Repair Network, and Virtual Assistant Support.

Accepted Payment Methods: Debit/Credit Cards (Visa, Mastercard), Direct Debit, and Bank Transfer.

Languages Supported: English.

Specialization: Personal Lines Insurance, Small Business Coverage, Claims Management, and Insurtech Solutions (Darwin).

Certifications: FCA and PRA Authorized, ISO 27001 (Information Security), and SRA-regulated (DLG Legal Services).

Social Media Links:

LinkedIn: linkedin.com/company/direct-line-group

Twitter/X: @DirectLineGroup

Business Registration Number: 02280426

Brand Association Name: Aviva Group

Working Hours: Monday-Friday: 08:00 – 19:00; Saturday: 09:00 – 17:00

Social Media

Quick Information

Business summaryDirect Line Group is a leading UK insurer and home to brands like Direct Line, Churchill, and Green Flag. Now part of Aviva plc.
Year of Establishment1985
AssociationsAssociation of British Insurers (ABI), Financial Services Compensation Scheme (FSCS).

Support

Contact the official Direct Line Insurance Group Limited Support Number for fast, reliable assistance in the Business Services industry. The Direct Line Insurance Group Limited customer care team is available to handle inquiries. You can also access the Direct Line Insurance Group Limited official website at www.directlinegroup.co.uk for complete service details. For written queries, use the Direct Line Insurance Group Limited support email. Located at our office, London, Greater London United Kingdom.

Reach the Direct Line Insurance Group Limited contact number to connect with verified experts in the Business Services sector. The Direct Line Insurance Group Limited helpline offers quick resolutions and trusted guidance. You can also contact the Direct Line Insurance Group Limited support team through official Direct Line Insurance Group Limited email for professional assistance.