General Accident Limited

Pitheavlis, Perth, PH2 0NH, United Kingdom , London, Greater London
4.4
32 Reviews
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Business Name: General Accident Limited

Business Headquarter: United Kingdom, Perthshire, Perth

Business Category: Insurance Services

General Accident Limited is a historic British insurance provider, now operating as a dedicated digital brand within the Aviva UK Digital ecosystem. Our mission is to provide straightforward, reliable, and low-cost motor insurance for the modern driver. Originally founded in 1885 in Perth, Scotland, General Accident pioneered the first UK motor insurance policies. Today, we leverage that century of expertise combined with Aviva’s world-class claims infrastructure to deliver high-quality coverage at competitive prices.

Our value proposition focuses on "Digital Simplicity." We specialize in comprehensive car insurance designed for customers who prefer to manage their policies entirely online. By removing the overhead of traditional branch networks, we pass those savings directly to our policyholders. In 2026, General Accident continues to lead the market in "Direct-to-Consumer" digital insurance, offering a seamless quote-to-coverage journey backed by the financial strength and 24/7 claims support of Aviva, one of the world's largest insurance groups.

Business Helpdesk Number: 03450307956

Founder Name: A group of Perth businessmen; Francis Norie-Miller (Original Architect of Growth)

Founded Date: 15 August 1989 (Current legal entity); Original brand established 1885.

Phone Number: 03450307956

Email Address: help@generalaccident.com / dataprt@aviva.com

Website URL: https://www.generalaccident.com

Physical Address: Pitheavlis, Perth, PH2 0NH, United Kingdom

Landmark: Near Aviva Perth Campus

Service or Products: Comprehensive Car Insurance, Third-Party Fire & Theft, Motor Legal Services, Breakdown Cover (via RAC), Hire Car Cover, Protected No-Claims Discount.

Amenities: 24/7 Digital Self-Service Portal, AI-Powered Claims Chatbot, Online Policy Modification, 24/7 Emergency Claims Helpline.

Accepted Payment Methods: Debit Card, Credit Card (Visa/Mastercard), Monthly Direct Debit (via Aviva Credit facility).

Languages Supported: English.

Specialization: Low-cost Car Insurance, Digital-first Insurance Management, High-Efficiency Underwriting.

Certifications: Authorised and Regulated by the Financial Conduct Authority (FCA), Member of the Financial Services Compensation Scheme (FSCS).

Social Media Links: LinkedIn, Twitter/X

Business Registration Number: SC119505

Brand Association Name: Aviva, General Accident, RAC (Breakdown partner).

Working Hours: Digital Portal: 24/7; Phone Support: Monday–Friday: 08:00 – 18:00, Saturday: 09:00 – 16:00.

Year Founded: 1885

Service Area Radius: National (United Kingdom)

Brands: General Accident.

Number of Employees: Managed by Aviva Group (~20,000 UK staff).

Associations: Association of British Insurers (ABI), Financial Ombudsman Service (FOS).

FAQs

1. Is General Accident the same company as Aviva?
General Accident is a trading name of Aviva UK Digital Limited. While it has its own distinct heritage and brand, it is a wholly owned subsidiary of the Aviva Group and uses Aviva's underwriting and claims teams.

2. Can I manage my policy over the phone?
General Accident is designed as a digital-first brand. While there is a phone line for new quotes and claims, most policy changes (like changing your address or car) are designed to be done quickly and at a lower cost via your online account.

3. What happens if I need to make a claim?
Even though the brand is digital, claims are handled 24/7 by Aviva’s expert claims team. You can report a claim online or call the dedicated claims line at 03450307956.

4. Does General Accident offer Home or Travel insurance?
In 2026, the General Accident brand focuses exclusively on Motor Insurance. For Home, Life, or Travel insurance, customers are typically directed to the main Aviva brand.

5. Why are General Accident prices often lower than main Aviva prices?
By operating as a streamlined digital brand with less reliance on telephone call centers for routine admin, General Accident reduces operational costs, allowing those savings to be reflected in lower premiums for customers.

IMPORTANT NOTE: On October 7, 2025, the company officially re-registered from a Public Limited Company (plc) to a Private Limited Company, changing its name to General Accident Limited. It remains a core subsidiary of Aviva plc. While it is no longer an independent public insurer, the "General Accident" brand is actively used by Aviva for its direct-to-consumer digital car insurance products in the UK.

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Quick Information

Business summaryGet a quote for reliable, low-cost car insurance from General Accident. Part of the Aviva group, we provide simple digital-first motor cover.
Year of Establishment1885
AssociationsAssociation of British Insurers (ABI), Financial Ombudsman Service (FOS).

Support

Contact the official General Accident Limited Support Number for fast, reliable assistance in the Business Services industry. The General Accident Limited customer care team is available to handle inquiries. You can also access the General Accident Limited official website at www.generalaccident.com for complete service details. For written queries, use the General Accident Limited support email. Located at Pitheavlis, Perth, PH2 0NH, United Kingdom, London, Greater London United Kingdom.

Reach the General Accident Limited contact number to connect with verified experts in the Business Services sector. The General Accident Limited helpline offers quick resolutions and trusted guidance. You can also contact the General Accident Limited support team through official General Accident Limited email for professional assistance.