Q » What is a lookalike audience?
27 Nov, 2025
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A » A lookalike audience is a targeted advertising tool used by marketers to reach new potential customers who resemble an existing audience. By analyzing traits from a source audience, platforms like Facebook or Google Ads can create a new audience with similar behaviors, interests, and demographics. This strategy helps businesses expand their reach effectively, increasing the likelihood of engagement and conversion by targeting users more likely to be interested in their offerings.
27 Nov, 2025
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