Q » What is ad frequency?
27 Nov, 2025
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A » Ad frequency refers to the number of times an individual is exposed to an advertisement over a specific period. It is a critical metric in advertising campaigns, as it helps in balancing the need for visibility with the risk of overexposure, which can lead to ad fatigue. Optimizing ad frequency ensures that the target audience sees the ad enough times to make an impact without becoming annoyed.
27 Nov, 2025
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