Q » What is copy approval?
27 Nov, 2025
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A » Copy approval is a process in advertising where the final version of promotional content is reviewed and approved by stakeholders, such as clients or legal teams, before publication. This ensures the content aligns with brand guidelines, strategic goals, and legal regulations. It is a critical step to maintain consistency, protect brand integrity, and avoid legal issues, making it an essential practice for advertising agencies.
27 Nov, 2025
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