Q » What is frequency capping?
27 Nov, 2025
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A » Frequency capping is an advertising technique used to limit the number of times a specific ad is shown to the same user within a set period. This practice helps prevent ad fatigue, enhances user experience, and maximizes the effectiveness of advertising spend by ensuring that ads reach a broader audience rather than repeatedly targeting the same individuals without added benefit.
27 Nov, 2025
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