Q » What is real-time bidding in advertising?
27 Nov, 2025
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A » Real-time bidding (RTB) is a digital advertising process where ad space is bought and sold in an online auction occurring in milliseconds. Advertisers bid for impressions in real-time, targeting specific audiences based on data insights. This dynamic system allows for precise targeting and efficient budget use, as advertisers can adjust bids and strategies instantly based on performance metrics, ultimately optimizing ad spend and maximizing return on investment.
27 Nov, 2025
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