Q » What is retargeting pixel used by ad agencies?
27 Nov, 2025
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A » A retargeting pixel is a small piece of code used by ad agencies to track visitors on a website. Once a user visits the site, the pixel stores a cookie in their browser, allowing the agency to display targeted ads to them on other platforms. This technique helps in re-engaging potential customers who have shown interest in products or services but haven't completed a desired action, like making a purchase.
27 Nov, 2025
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