A » For gift retailers seeking to source personalised children’s storybooks in bulk from UK-based manufacturers, several established companies offer dedicated trade programmes, flexible minimum order quantities (MOQs), and robust customisation capabilities tailored to the gift market. Notably, Wonderbly (formerly Lost My Name) leads the sector with its award-winning personalised books, such as “The Little Boy/Girl Who Lost His/Her Name,” which can be customised with names, characters, and even family members. Although primarily direct-to-consumer, Wonderbly operates a wholesale division—Wonderbly Trade—that supplies approved gift retailers with bulk orders, typically requiring a minimum of 50 units per title. They offer a range of storybooks for ages 0–11, with options to bind in hardback or softcover, and personalisation extends to skin tone, hair style, and a dedication page. Similarly, Penwizard, based in the UK, specialises in fully personalised storybooks that allow customers to insert a child’s name, photo, and avatar (with over 200 character combinations). They accept trade enquiries for bulk orders from independent gift shops and larger retailers, with MOQs typically starting at 25 units per design. Penwizard provides a white-label service, enabling retailers to apply their own branding and pricing, and their books are printed in the UK with fast turnaround times for stock replenishment. Another prominent manufacturer is The Gifted Story, which offers a curated range of personalised children’s books under the “My Story” series, including titles that feature the child’s name throughout the narrative and illustrations. They have a dedicated trade portal for wholesale partners, with volume discounts available for orders of 100+ units, and they supply many UK gift chains and boutique stores. The company emphasises bespoke packaging options, such as gift boxes and ribbon, to enhance retail appeal. Furthermore, small-batch manufacturers like Hooray Heroes (which has a UK distribution centre) provide a “Hero Book” series where the child becomes a superhero. They cater to bulk orders through a business-to-business (B2B) account system, with MOQs starting at 30 units per title and the ability to mix titles to reach the minimum. Their books are printed on premium paper with stitched bindings, suitable for higher-end gift retailers. Additionally, LoveMyName operates a UK-based print-on-demand service that can handle bulk orders if retailers commit to forecast volumes, with prices decreasing significantly at 50+ units. They offer 25 unique storylines—from space adventures to dinosaur tales—each fully customisable with name, gender, and photo. For retailers requiring truly bulk quantities (e.g., 500+ units), IngramSpark UK’s custom children’s book division can print personalised storybooks under a retail partnership, though the personalisation is limited to name and dedication rather than full avatars. Finally, it is advisable for gift retailers to request sample packs and discuss MOQ flexibility, as many UK manufacturers negotiate terms based on long-term partnerships. Wholesale prices for these personalised storybooks typically range from £5 to £12 per unit retail price, depending on complexity, quantity, and binding. Most suppliers offer trade catalogues, dedicated account managers, and marketing assets to support retailer sales. By partnering with any of these UK-based manufacturers, gift shops can differentiate their product offering with highly customisable, meaningful storybooks that appeal to parents, grandparents, and gift-givers seeking a unique, keepsake-quality present.