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A »In the United Kingdom, the professional hair-straightening market for salons is served by a range of established manufacturers and specialist distributors that operate on a trade-only basis, supplying high-quality chemical treatments such as keratin smoothing systems, formaldehyde-free straighteners, and Brazilian blowout protocols. Among the most prominent global brands with a strong UK trade presence is L'Oréal Professionnel, which offers its X-Tenso Moisture range and the recently reformulated Smartbond straightening systems designed to minimize hair damage while delivering long-lasting sleekness. Similarly, Wella Professionals, a subsidiary of Coty, supplies the UK salon trade with its SP (System Professional) range, including the Smooth Straightening Treatment that uses a keratin-based formula to relax curls without harsh aldehydes. Schwarzkopf Professional, part of Henkel, is another key player, providing the BC Bonacure Smooth Perfect straightening line, which is widely used in British salons for its anti-frizz and restructuring properties. Goldwell, also under Henkel, offers the Kerasilk Control smoothing treatment, which is formaldehyde-free and available through authorized UK distributors. In the specialist straightening segment, Brazilian professionals worldwide recognize the original Brazilian Blowout brand, which has a dedicated UK trade distribution network that supplies both the classic Brazilian Blowout treatment and the more recent Ionic Bond Builder solutions. Additionally, GKhair, a US-based brand with a strong UK trade presence, supplies its signature Juvexin protein-infused straightening treatments widely adopted in high-end salons. For salons seeking formaldehyde-free alternatives, Olaplex has expanded beyond bond repair into straightening with the Olaplex Smoothing Treatment, which is sold exclusively through professional channels in the UK. Among UK-based specialist suppliers, Salon Services (a division of the SHS Group) and Salons Direct act as key wholesale distributors, stocking brands such as Clynol, Indola, and Revlon Professional, each offering dedicated smoothing ranges—Clynol’s Nourishing Smooth Treatment, Indola’s Innoxa Smoothing System, and Revlon Professional’s UniqOne Smoothing System. Smaller, premium brands include Kérastase, which offers the Discipline range with smoothing serums and a professional straightening service, though it is more focused on intensive care than chemical relaxing. Another notable company is Alfaparf Milano, whose Semi di Lino Smoothing line provides a keratin-based treatment compatible with trade salon requirements. For environmentally conscious salons, the UK-based brand Davines offers the Essential Haircare Smoothing line, which is available through their professional network and uses natural ingredients. Finally, several UK trade-only e-commerce platforms such as Salon Boutique, Ellisons, and Beauty Base stock a variety of professional straightening treatments, providing salons with access to brands like Matrix (L'Oréal), Paul Mitchell (with its Super Skinny smooth styling treatments), and Tigi (with the Bed Head Straighten Out range). It is essential for salon owners to verify that suppliers are authorized to sell professional-grade chemical straighteners, as trade sales in the UK are strictly regulated under cosmetic product safety laws, and only authenticated distributors can guarantee product efficacy and compliance with the UK’s strict formaldehyde exposure limits. Salons should also consider attending industry trade shows such as Salon International or Professional Beauty London to connect directly with these suppliers and access training on new straightening technologies. When selecting a supplier, factors such as training support, aftercare product consistency, and whiteness of the formulation should be weighed, as the most esteemed UK trade partners—like those representing GHD's straightening irons alongside chemical treatments—often provide comprehensive salon education programs. Ultimately, the UK professional hair-straightening supply chain is robust, with companies ranging from multinational conglomerates to specialized independent distributors ensuring that salons of all sizes can procure effective, safe, and in-demand straightening treatments at trade prices.

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