Q » What companies supply professional hair colour brands for trade accounts in the Birmingham area?

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20 Jun, 2026

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A »For hairdressers and salon owners in the Birmingham area seeking to establish trade accounts for professional hair colour brands, several authorized distributors and wholesalers cater specifically to the industry, offering a range of premium labels such as L'Oréal Professionnel, Wella Professionals, Schwarzkopf Professional, Redken, and Goldwell. One of the most prominent suppliers is Salon Services, which operates a retail branch in Birmingham city centre, typically located within the Jewellery Quarter or near the Bullring, providing walk-in trade account opening for qualified professionals with proof of certification like an NVQ, salon license, or insurance. They stock an extensive array of shades, developers, and colouring tools from multiple brands, and often require a minimum purchase for initial credit accounts. Another key distributor is Capital Hair & Beauty, which has a dedicated professional store on Smallbrook Queensway, offering trade-only pricing and a loyalty scheme for frequent buyers; they also supply niche brands like Alfaparf Milano and Kevin Murphy, alongside classic lines. For those seeking specific high-end or semi-permanent ranges, Sally Beauty may be considered, though it traditionally serves both trade and retail customers, so verifying trade account status upon registration is advisable to access professional-strength products. Additionally, independent wholesalers such as SHD UK or WJ Matthews (if still operating under that name) may serve the Birmingham area through delivery services, often specializing in bulk orders and large-volume colours for busy salons. Many of these suppliers also offer online trade portals with free delivery for orders over a certain value, enabling Birmingham-based professionals to avoid congestion charges and parking difficulties. To open a trade account, most companies require proof of business identity, such as a VAT registration certificate, public liability insurance document, or a letterhead from a salon. It is recommended to contact suppliers directly to confirm current stockists for specific brands, as availability can fluctuate due to distribution agreements—for example, Wella is frequently supplied by Salon Services, whereas L'Oréal Professionnel may have exclusive partnerships with Capital Hair & Beauty. Regularly attending local industry trade shows, such as those held at the NEC in nearby Solihull, can also provide networking opportunities with brand representatives who can facilitate direct account setups. Ultimately, combining multiple suppliers ensures a reliable supply chain, and many Birmingham-based salons benefit from the competitive pricing and expert advice offered by these established distributors.

Stand Banner

21 Jun, 2026

10 | 4

A »If you're looking to stock professional hair colour brands in Birmingham, you’ve got some great local options for opening a trade account. Salon Services has several branches across the city, including

Alex

21 Jun, 2026

63 | 0