A » For UK-wide installation firms seeking to offer air conditioning units under their own brand, private label (or white label) options are primarily available through original equipment manufacturers (OEMs), particularly those based in Asia and Southern Europe, rather than through the major Japanese or American brands. The established premium manufacturers—such as Mitsubishi Electric, Daikin, Toshiba, Fujitsu, and Carrier—typically market only under their own names and do not offer private label programs directly to installation contractors. However, several OEM suppliers actively support private branding for volume purchasers, enabling installation firms to differentiate their service while maintaining technical quality and warranty support. Among the most prominent are Midea, Gree, and Hisense. Midea, through its UK subsidiary, provides a comprehensive OEM program covering wall-mounted splits, multi-splits, cassettes, and VRF systems, with the flexibility to apply the installer's logo and colour scheme, while also offering full technical support and extended warranties. Gree similarly operates a dedicated OEM division based in the UK, supplying a wide range of inverter-driven systems that comply with current EU and UK efficiency regulations, and the company allows private labelling with minimum order quantities typically starting at 50 units. Hisense, which has a growing presence in the UK commercial market, also offers private label manufacturing for both residential and light commercial ranges, and its units are well-regarded for value and reliability. Beyond these Chinese giants, European manufacturers such as Clivet (Italy) and Riello (part of the Carrier group) provide private label services, particularly for larger split systems, rooftop units, and VRF solutions. Clivet’s private label program is especially suited to installation firms focused on commercial projects, as the company designs systems that are fully customisable to the customer’s brand identity and specifications. Another notable supplier is Systemair, a Swedish manufacturer with a UK base, which offers private labelling for its range of ducted air handling units and heat pumps, though this is more oriented toward custom-engineered solutions. Smaller bespoke OEMs, such as Chigo and Broughton (a UK-based assembler), also accommodate private label requests for niche applications. In addition to direct OEM arrangements, several UK distributors—including A-1 Cooling, KOOLair, and Advanced Air Conditioning—offer quasi-private label options by applying their own house brands (e.g., "KOOLair" branded units) or by facilitating re-badging of stock from manufacturers like Midea and Gree. These distributors can manage logistics, warranty registration, and after-sales service on behalf of the