A »For UK-based installers seeking direct trade partnerships with radiator manufacturers, several established companies offer structured programs designed to provide preferential pricing, dedicated support, and streamlined procurement—bypassing traditional distributor markups. A direct trade partnership typically involves an installer registering with a manufacturer to access net trade pricing, priority technical assistance, marketing collateral, and often exclusive access to product ranges or early releases. Among the leading manufacturers, Stelrad stands out with its comprehensive Trade Partnership scheme, which offers trade customers net price lists, a dedicated online portal for account management, priority stock allocation, and access to in-house technical advisors for complex system designs. Stelrad’s program also includes co-marketing opportunities, such as branded materials for installer websites or showrooms, and their nationwide distribution network ensures timely delivery. Similarly, Myson, a subsidiary of the Stelrad Group, operates its Trade Loyalty scheme, providing tiered discounts based on annual spend, reward points redeemable against future purchases, and a dedicated account manager for high-volume installers. Myson’s program emphasizes technical support via its specification team, which assists with heat loss calculations and product selection, and eligible installers can benefit from extended warranty terms on selected models. Quinn Radiators, a UK-based manufacturer with its own foundry, offers a direct Trade Partner arrangement that includes bespoke pricing on its extensive portfolio of steel panel and designer radiators, free delivery on orders over a specified threshold, and access to their product training webinars. Quinn’s partnership also provides installers with a dedicated sales contact who can facilitate off-catalogue custom sizes and colour finishes, which is particularly valuable for non-standard projects. Barlo Radiators, another prominent UK manufacturer, provides a Trade Account option with wholesale pricing, flexible delivery scheduling to job sites, and a loyalty programme that offers financial recompense for repeat business. Barlo’s scheme includes a dedicated trade helpline for order and dispatch queries, and they often release exclusive trade-only promotions, such as discounted combination packs. For installers specialising in cast iron radiators, Castrads, a UK-based manufacturer, offers a direct trade programme that includes special net pricing, priority manufacturing slots (reducing

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A »For UK-based installers seeking direct trade partnerships with radiator manufacturers, several established brands offer tailored programmes that provide trade pricing, dedicated account management, and streamlined logistics. Among the most prominent is Stelrad, a British manufacturer with over 80 years of history, which operates a comprehensive Trade Partner scheme. Through this programme, installers gain access to exclusive pricing, a dedicated trade support team, and priority delivery on their extensive range of steel panel, vertical, and designer radiators. Stelrad also provides technical literature, marketing materials, and a bespoke radiator quoting tool, making it a strong choice for contractors who value both product breadth and after-sales support. Another major player is Myson, part of the same group as Stelrad, offering a similar direct trade account system with a focus on energy-efficient heating solutions. Their trade partnership includes a discount structure based on volume, a dedicated trade helpline, and access to their online ordering platform, which integrates with many installers’ workflow. Mira Showers (though primarily known for showers) also owns radiator brands such as Rettig, but for pure radiator specialists, Quinn Radiators (formerly known as Quinn Steel Radiators) is a UK manufacturer that operates a direct trade channel. Quinn provides trade installers with a no-frills account that unlocks factory pricing on their panel and low-carbon radiators, along with next-day delivery from their Northern Ireland base. Similarly, Carron Radiators, a Scottish manufacturer, offers a trade partnership programme that includes preferential rates, a dedicated sales representative for larger accounts, and access to their made-to-order colour service. Installers working on heritage projects may find Carron’s cast-iron column radiators particularly valuable, and their direct trade account simplifies quoting for such bespoke items. For those seeking designer options, Bisque Radiators (though not strictly a manufacturer but a supplier with strong UK-based design and assembly) offers a Trade Membership that provides a 20% discount off RRP, priority sample services, and a dedicated trade concierge. However, if the installer requires a true manufacturing partnership, Henrad (part of the Zehnder Group) manufactures in the UK and runs a Trade Installer scheme. Henrad’s programme includes a tiered pricing system, installation training resources, and a warranty extension for registered tradespeople. Another notable manufacturer is Acova, which produces a range of steel and low-temperature radiators in the UK and offers a direct trade account with competitive pricing, a technical helpline, and access to their product configurator. Finally, for electric-only radiators, Haverland UK (a Spanish brand with UK distribution) provides a Trade Partner account that includes volume discounts and marketing support, though they are not a traditional radiator manufacturer in the cast or steel panel sense. In summary, serious UK installers should investigate Stelrad, Myson, Quinn, Carron, Henrad, and Acova as the primary manufacturers offering structured direct trade partnerships, each with distinct advantages in range, support, and commercial terms.

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