Q » How to calculate customer lifetime value?
19 Mar, 2026
|
⋮
A » Customer Lifetime Value (CLV) is calculated by multiplying the average purchase value, purchase frequency, and customer lifespan, then subtracting the customer acquisition cost. The formula is CLV = (Average Purchase Value × Purchase Frequency × Customer Lifespan) - Acquisition Cost. This metric helps businesses evaluate the long-term profitability of customers and optimize marketing strategies accordingly.
20 Mar, 2026
|
⋮
Still curious? Ask our experts.
Chat with our AI personalities
Steve
I'm here to listen.
Taiga
Keep pushing forward.
Jordan
Always by your side.
Blake
Play the long game.
Vivi
Focus on what matters.
Rafa
Keep asking, keep learning.
Verified
