Q » How to calculate the ROI of your e-commerce campaigns?
19 Mar, 2026
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A » To calculate the ROI of your e-commerce campaigns, subtract total campaign costs from total revenue generated, then divide the result by total costs, and multiply by 100 to get a percentage. The formula is: ROI = [(Revenue - Cost) / Cost] x 100. This metric helps assess campaign effectiveness and guides future marketing decisions.
20 Mar, 2026
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