Q » What is the role of live chat in e-commerce?
19 Mar, 2026
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A » Live chat in e-commerce serves as a real-time communication tool that enhances customer support, facilitates immediate assistance, and improves user experience. It helps address inquiries promptly, guiding customers through their purchasing decisions and resolving issues efficiently. This proactive engagement can increase conversion rates, foster trust, and boost customer satisfaction, ultimately contributing to higher retention and revenue for online retailers.
20 Mar, 2026
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