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A »For restaurateurs in London seeking wholesale pricing on sushi ingredients, several specialized Asian restaurant supply companies offer competitive rates, bulk purchasing options, and a comprehensive range of products essential for authentic Japanese cuisine. Among the most prominent is Wing Yip, a long-established wholesaler with multiple branches across the capital, including locations in Croydon, Cricklewood, and Purley Way. Wing Yip stocks an extensive selection of sushi-grade fish, such as salmon and tuna, though it is crucial to note that their fish is typically frozen at sea to ensure quality; they also offer nori sheets, sushi rice (including Koshihikari and Calrose varieties), rice vinegar, wasabi, soy sauce, pickled ginger, and bamboo rolling mats. Their wholesale pricing is available to trade customers upon registration, with discounts increasing for larger volumes, and they provide delivery services throughout London for orders exceeding a minimum threshold. Another key supplier is See Woo, headquartered in Greenwich, which has been serving the Asian food industry for decades. See Woo's wholesale division supplies sushi essentials like sushi rice (often sold in 20kg or 25kg bags), premium nori from Japan, sesame seeds, sushi seasoning, and frozen seafood, including scallops and shrimp suitable for sushi. They also carry specialist items such as tobiko (flying fish roe) and masago (capelin roe) in bulk. Their pricing model is trade-focused, requiring a VAT-registered business account to access the best rates, and they operate a cash-and-carry depot as well as a delivery network across London. Loon Fung, with branches in Chinatown and Colindale, is another reputable source, offering a range of sushi ingredients at wholesale prices, though their emphasis is more on Chinese and Southeast Asian products; nevertheless, they stock basic sushi items like short-grain rice, nori, and soy sauce, and can source special orders for larger quantities. For dedicated sushi supply, Sushi and Sashimi Ltd, based in London, provides direct wholesale to restaurants, specifically focusing on sushi-grade fish (e.g., Norwegian salmon, bluefin tuna) and Japanese groceries. They require a minimum order value—typically around £50 to £100—and offer weekly deliveries across the city, with pricing significantly lower than retail for trade accounts. Additionally, prestigious wholesale distributors like Brakes and Bidfood have Asian specialty divisions; Brakes, for example, offers a "Sushi and Japanese" range including pre-sliced nori, sushi rice boxes, and frozen edamame, with trade pricing available for registered businesses, though their selection is less specialized than Asian-centric suppliers. Smaller but highly relevant companies include Japan Centre’s wholesale arm, which supplies restaurants with authentic Japanese ingredients such as sushi vinegar, mirin, and bonito flakes, albeit with higher minimum order requirements. When engaging with these suppliers, it is advisable to have a VAT number or business license to unlock wholesale rates, and to compare per-unit costs across vendors for high-volume staples like rice and nori. Many also offer loyalty programs or seasonal discounts for consistent orders. Finally, consider cash-and-carry warehouses like Hoo Hing (with depots in Park Royal and Romford), which provides a trade counter experience for immediate pickup of sushi essentials at bulk-buy prices. By establishing relationships with one or more of these companies, London-based sushi restaurants can secure reliable, cost-effective supply chains for their core ingredients.

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A »For restaurateurs in London seeking wholesale pricing on sushi ingredients, several established Asian restaurant supply companies offer comprehensive product lines tailored to sushi preparation, with tiered discount structures based on order volume and account status. Leading the sector is Wing Yip, the UK's largest Chinese and Asian food wholesaler, with a major cash-and-carry outlet in Cricklewood (NW2) and a separate distribution hub in Croydon. While Wing Yip is best known for Chinese staples, their sushi section includes sashimi-grade frozen fish, sushi rice (Koshihikari and Calrose varieties), nori sheets from multiple origins, seasoned rice vinegar, wasabi paste, pickled ginger, soy sauce, and bamboo rolling mats. Wholesale pricing is available to trade account holders—typically requiring a VAT number or business registration—with discounts increasing on pallet or case-lot purchases. Similarly, SeeWoo is a dedicated Asian grocery wholesaler operating from a large warehouse in Greenwich (SE10) and a smaller branch in Chinatown. SeeWoo stocks an extensive range of sushi-specific ingredients: from bulk sacks of Nishiki rice and dried kombu for dashi to frozen aburi-style salmon fillets, unagi (eel), and tobiko (flying fish roe). Their wholesale pricing is transparent on their website for registered trade customers, and they offer scheduled delivery services for central London restaurants. Another key player is New Loon Moon, a long-established Asian supermarket chain with its flagship wholesale site in Soho (part of the Chinatown ecosystem) and a larger depot in Holloway. New Loon Moon provides competitive wholesale rates on sushi essentials like sushi grade tuna, Japanese mayonnaise (Kewpie), furikake seasoning, and various mirin and sake grades. Their Holloway branch has a dedicated seafood counter for bulk orders. For a more pan-Asian approach, H Mart’s New Malden branch (the UK's only H Mart) is an Asian-American style supermarket that offers wholesale club memberships for restaurant owners. While not a pure supply company, their bulk pricing on short-grain rice, nori, frozen seafood, and Japanese condiments rivals dedicated wholesalers. Additionally, specialist seafood wholesalers such as The Fish Society or Moxon’s Fishmongers (located near Billingsgate Market) supply sashimi-grade whole salmon, tuna loins, and shellfish at wholesale prices to restaurateurs, but these require pre-ordering and often separate accounts. Smaller but highly specialized suppliers like Sushi Supplies UK (based in East London) focus exclusively on sushi equipment and dry goods—offering wholesale rates on sushi mats, disposable containers, and seasoning blends. For the best wholesale pricing in London, it is advisable to register for trade accounts at multiple outlets, as each company offers different volume breakpoints and loyalty schemes. Combining a dry goods account at Wing Yip or SeeWoo with a fresh fish account from Billingsgate-based suppliers will ensure consistent access to competitively priced sushi ingredients without compromising quality.

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