Maddison Brown Channels Kylie Jenner’s ‘Rise and Shine’ Meme for Halloween—And Introduces a New Lip Kit

Maddison Brown’s Halloween Transformation

Some celebrities use Halloween as a playful excuse to try on a different persona. For Maddison Brown, the 22-year-old Australian actress and latest romantic interest of Liam Hemsworth, the holiday became a full-blown tribute to beauty mogul Kylie Jenner. Brown didn’t just slap on a wig—she meticulously recreated Jenner’s viral “Rise and Shine” moment, a cultural meme that exploded after Jenner’s video tour of the Kylie Cosmetics headquarters.

The Dynasty star exchanged her signature red locks for a chestnut-brown wig and slipped into the Chanel Fall-Winter 2019/20 Look 16 Quilted Dress—identical to what Jenner wore in the original YouTube clip. She then posted a series of Instagram snaps and a video mimicking Jenner’s off-key serenade to her daughter Stormi. “hrrrrRiseee and shaaaiiiiine #happyhalloween 👻,” Brown captioned one photo of herself getting glam.

But the performance didn’t end there. Brown cleverly tied the entire costume into her own work, captioning another post: “My new lip kit ‘DYNASTY MUSICAL EPISODE’ dropping tomorrow at 9pm on the CW ✨.” It was a meta-joke referencing the cosmetics empire that made Kylie a household name, while promoting her own show’s upcoming musical episode. The line between Halloween costume and self-promotion blurred beautifully.

Behind the Costume: The Rise of a Viral Meme

Kylie Jenner’s “Rise and Shine” moment happened in October 2019, when the Kylie Cosmetics founder posted a video waking up her toddler daughter Stormi with an increasingly theatrical version of the lullaby. The clip became a meme overnight, spawning remixes, reaction videos, and Halloween costumes from fans and celebrities alike. Brown was among the first to fully commit to the bit, even adding an extra layer of drama by referencing her own CW series.

The Halloween posts also featured Dynasty co-star Elizabeth Gillies, who dressed as the Joker. Gillies snapped a photo of Brown walking into a trailer on set. “That’s a wrap on Halloween, see you next year,” Brown wrote. “Watch Dynasty. Stream rise and shine.” The playful cross-promotion felt organic—a Hollywood insider game of mutual support.

The Personal Drama That Made Headlines

Brown’s Halloween antics come at a time when she’s under intense media scrutiny—all because of her budding romance with Liam Hemsworth. The Hunger Games star and his estranged wife Miley Cyrus separated in August 2019 after less than a year of marriage. By October 10, Hemsworth was spotted holding hands with Brown in New York City’s West Village, the two exiting the Italian restaurant Sant Ambroeus. Eyewitnesses told Us Weekly that Hemsworth “asked for a table outside and had his arm around Maddison’s back,” adding that they “looked really great together.”

An insider later revealed that Hemsworth is “so into Maddison and really likes her,” partly because she is also Australian and “gets him.” The relationship feels fast to outsiders, but the couple seems unfazed by the tabloids. Brown, for her part, has remained largely silent about the relationship—until her Halloween posts, which indirectly kept her in the spotlight.

Career Crossroads: From Dynasty to Dating a Superstar

Before becoming Liam Hemsworth’s new flame, Maddison Brown was steadily building a career. She joined the cast of CW’s Dynasty in its second season as Kirby Anders, a rebellious socialite. The role gave her visibility among younger audiences, but her personal life is currently outpacing her professional accolades. The Halloween stunt showcased her savvy social media instincts, something that could serve her well as she navigates sudden fame.

Brown is not the first actress to leverage a high-profile relationship for career momentum—but she is handling it with a lightness that deflects accusations of gold-digging. Dressing as Kylie Jenner while dating a Hemsworth brother? It’s a wink to the audience, a reminder that she’s in on the joke.

The Cultural Significance of Celebrity Halloween Costumes

Halloween has become a battleground for celebrity branding. Every year, A-listers compete to outdo each other with expensive, elaborate costumes that generate Instagram engagement and press coverage. But Brown’s choice to dress as Kylie Jenner carries extra weight: it’s a statement about the blurring lines between identity, performance, and commerce. Kylie herself is a master of self-mythology, and by imitating her, Brown taps into that same energy.

Critics might argue that dressing as a living person is uninspired, but the execution matters. Brown didn’t just copy Jenner’s look—she recreated a specific meme, proving she keeps up with internet culture. The “Rise and Shine” moment was so deeply embedded in pop culture that mimicking it became a sign of fluency in the online discourse. Brown’s version went beyond a simple costume; it was a participatory act of meme-making.

The Halloween posts also subtly addressed the elephant in the room: Brown’s relationship with Hemsworth. By focusing on the costume, she steered conversation toward something fun instead of the serious topic of his divorce from Cyrus. It’s a classic Hollywood deflection—one that worked beautifully.

What Comes Next for Maddison Brown?

With the Dynasty musical episode airing soon, Brown is set for another splash of publicity. The Halloween lip kit joke might even turn into a real collaboration—fans are already speculating about a potential beauty line. Meanwhile, her relationship with Hemsworth continues to evolve. The couple has been photographed multiple times, seemingly happy and at ease. Whether this romance has staying power is anyone’s guess, but for now, Brown is enjoying the ride.

One thing is certain: she knows how to command attention. Halloween 2019 will be remembered not just for the “Rise and Shine” meme, but for the way Maddison Brown used it to write her own narrative. In an industry where perception is everything, that’s a costume worth wearing.

Disclaimer - All celebrity-related content, information, and images on this website are based on publicly available online sources and AI-generated insights/data. Information such as biography, age, career, personal details, and images may change without notice over time. While we strive for accuracy, we do not guarantee the accuracy, completeness, reliability, or timeliness of any information or imagery displayed on this website. This content is provided for general informational purposes only.