Maddison Brown Channels Kylie Jenner's Viral 'Rise and Shine' in Hilarious Halloween Costume—and Fans Are Losing It

The Ultimate Halloween Transformation

When it comes to Halloween, most celebrities simply throw on a store-bought costume and call it a day. But not Maddison Brown. The Dynasty actress, who has been making headlines as the rumored new flame of Liam Hemsworth, took her costume game to a whole new level by fully embodying Kylie Jenner's viral internet moment—the now-legendary "Rise and Shine" meme.

Dressed in a black dress splashed with white Chanel logos, a sleek jet-black wig, and a chunky bling necklace, Brown didn't just look the part—she became the part. Armed with a matte liquid lipstick and a loaf of bread standing in for baby Stormi, she recreated the iconic morning jingle everywhere: from grocery store aisles to the set of the CW drama. The result? A performance so uncanny that even the most die-hard Kylie fans had to do a double take.

Breaking Down the Meme Magic

For those who somehow missed it, Kylie Jenner's "Rise and Shine" became an internet phenomenon in 2019 after she shared a video of herself singing the two-word tune to wake up her daughter. It spawned remixes, parodies, and countless memes—cementing itself as one of the most unexpected pop culture moments of the year. Now, Brown has given it a second life by injecting it with her own theatrical flair.

The 22-year-old actress didn't just go through the motions. She committed to the bit with full-on method acting: she filmed herself belting out the jingle in her "Rolls-Royce" (likely a prop), recruited her costar Elizabeth Gillies—who once appeared in Ariana Grande's "thank u, next" video—to play the Joker as her sidekick, and even pretended to soothe her makeshift baby (the aforementioned loaf of bread). It's the kind of nonsense that could only come from a creative mind with a wicked sense of humor.

Fan Reactions: Unhinged and Obsessed

The comments section under Brown's Instagram post quickly turned into a digital couch of adoration. "Is that your real voice? Because the first part really sounded like Kylie!" one follower wrote, echoing the sentiment of many. Another user declared, "This is too good to be true," while a third confessed, "The fact that she sounds like her actually scares me." One particularly emphatic comment read, "Oh my god, why is this better than the original meme?" It's safe to say Brown scored a viral win—a rare feat for a Halloween costume.

• Spot-on vocals: Fans praised how closely her voice mimicked Jenner's unique inflection.
• Attention to detail: The Chanel dress, the wig, the lipstick—every element was meticulously chosen.
• Comedic timing: The loaf of bread as baby Stormi was a stroke of genius.

Behind the Costume: A Rising Starlet

Maddison Brown is no stranger to the spotlight, though she has largely flown under the radar until now. The Australian actress rose to prominence on the CW's reboot of Dynasty, where she plays the role of Kirby Anders. Her performance has earned her a loyal fan base, but her personal life recently stole the thunder after she was spotted holding hands with Liam Hemsworth in New York City on October 10.

The timing is noteworthy: Hemsworth's highly publicized divorce from Miley Cyrus was finalized earlier this year, and whispers of a new romance have been swirling ever since. Neither Brown nor Hemsworth has officially confirmed the relationship, but according to an insider who spoke to In Touch, the two are taking things slow. "Liam and Maddison met recently in L.A. and just hit it off," the source revealed. "They have a lot in common—being fellow Aussies, being actors, being family-oriented and loving the beach are just a few. It's a totally natural fit, and they get on really well."

What This Means for Her Career

While dating a global superstar like Hemsworth inevitably raises her profile, Brown seems focused on her craft. The Halloween homage to Kylie Jenner shows she has a playful side, but it also demonstrates her ability to tap into pop culture trends—a skill that could serve her well as she navigates the often-tyrannical world of Hollywood publicity. By leaning into the humor of the moment, she has endeared herself to fans who might otherwise only know her as "Liam's new girl."

Her Dynasty costar Elizabeth Gillies—who herself is no stranger to viral moments thanks to her stint on Victorious and her role in Ariana Grande's music video—seems to have embraced the chaos, happily assisting Brown with the photo shoot. It's a team effort, and it's working.

The Kylie Connection: More Than Just a Costume

Brown's choice to impersonate Kylie Jenner is also a savvy career move. Jenner, a billionaire makeup mogul and reality TV star, represents an aspirational brand of celebrity that Brown may be hoping to emulate—not in the self-made wealth sense, but in terms of cultural dominance. By aligning herself with one of the internet's most recognizable figures, even for a day, Brown taps into a shared cultural lexicon. It's the kind of associative branding that can pay dividends when you're trying to stay relevant in a crowded market.

Of course, there's also the sheer fun factor. Brown's Instagram caption was simply a series of emojis, letting the images speak for themselves. And speak they did: within hours, the post had racked up tens of thousands of likes and a flood of comments from fans and fellow celebrities alike.

What's Next for Maddison and Liam?

As for the romance, only time will tell if this is a fleeting flirtation or the beginning of a serious partnership. For now, both parties seem content to let the speculation simmer while they enjoy each other's company. Meanwhile, Brown is busy filming the upcoming season of Dynasty and, apparently, perfecting her Kylie Jenner impersonation—because why not?

One thing is certain: Maddison Brown has proven she's not just a supporting character in someone else's story. Whether she's belting out a meme-worthy tune on a soundstage or stealing hearts on the streets of New York, she's carving out her own niche—one laugh, one Chanel dress, and one loaf of bread at a time.

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