While the world goes digital, the physical medium of vinyl has seen an extraordinary comeback. The International Association for the Study of Popular Music presents a unique one-day forum at the British Music Experience in Liverpool, focusing on the "Vinyl Resurgence." This event bridges the gap between academic research into material culture and the practical realities of the modern music industry.
The forum will investigate why Gen Z and Alpha are gravitating toward physical formats despite having the world’s library at their fingertips. Speakers will include vinyl pressing plant owners, independent record store managers from Liverpool’s vibrant scene, and sociologists specializing in consumer behavior. We will explore the environmental impact of PVC production and the rise of "Eco-Vinyl" initiatives, making this a crucial conversation for the sustainability-minded researcher.
Attendees will participate in a guided tour of the British Music Experience, followed by a "State of the Industry" report that presents the latest data on physical sales versus streaming revenue. There will also be a session on the art of the album cover—how visual identity in popular music has shifted back to the 12-inch canvas. This event is perfect for those interested in the business of music, the sociology of collecting, and the future of tangible media. It concludes with a networking session where researchers can pitch project ideas to industry stakeholders, ensuring that the study of popular music remains grounded in real-world market trends.
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