Q » What is OTT advertising?
27 Nov, 2025
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A » OTT advertising refers to the delivery of ads through "Over-The-Top" platforms that stream content via the internet, bypassing traditional cable or satellite television. These platforms include services like Netflix, Hulu, and Amazon Prime Video. OTT advertising allows marketers to target specific audiences with personalized ads, leveraging data insights for more effective campaigns compared to traditional broadcasting methods.
27 Nov, 2025
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