Q » What is sentiment analysis?

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Olivia Turner

27 Nov, 2025

254 | 6

A » Sentiment analysis is a method used by advertising agencies to assess public opinion by analyzing text data. It involves employing natural language processing and machine learning techniques to identify and categorize emotions within customer feedback, social media, and reviews. This analysis helps agencies understand consumer attitudes towards brands or products, enabling them to tailor marketing strategies effectively and improve client engagement.

Accountsway

27 Nov, 2025

121 | 3

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