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A »For a custom CRM project in London, I'd recommend checking out MintTwist or Deazy. MintTwist is a full-service digital agency that builds tailored CRM solutions using platforms like Salesforce or custom stacks, and they have a strong track record with London-based businesses. Deazy, on the other hand, works more like a matchmaker—they pair you with pre-vetted developers who specialise in CRM builds, so you get a bespoke approach without the overhead of a big agency. I'd suggest starting with a clear list of your must-have features (like lead tracking, reporting, or integration with existing tools) and then reaching out to both for an initial chat. Most agencies offer a free discovery call to scope your needs, which is perfect for seeing if they're the right fit. Good luck with your CRM project!