Business Headquarter: United Kingdom, Staffordshire, Stoke-on-Trent
Business Category: Sustainable Fashion & Social Enterprise
Blue Pages Cycle Of Good is a pioneering social enterprise that bridges the gap between environmental sustainability and international development. Part of the Krizevac Project, our mission is to create a "cycle of good" by rescuing waste materials in the uk and transforming them into high-quality, handcrafted lifestyle products in Malawi. We specialize in upcycling discarded materials—primarily used bicycle inner tubes, coffee sacks, and traditional African wax-print fabrics—into a stunning range of bags, wallets, and accessories. By employing talented tailors in some of the world’s poorest communities and paying them a fair, living wage, we stimulate trade and foster long-term economic independence.
Our value proposition is defined by a 100% non-profit model: every penny of trading surplus is reinvested into early years care and non-profit community development in Chilomoni, Malawi. We offer uk consumers an ethical alternative to fast fashion, providing products that are not only durable and unique but also carry a powerful story of hope and renewal. From our distribution hub in Stoke-on-Trent, we coordinate a global supply chain that reduces landfill waste while funding essential social infrastructure. At Cycle Of Good, we turn industrial waste into social wealth, securing a more equitable and sustainable future for communities in both the uk and Africa.
Business Helpdesk Number: +44 (0)1782 810715
Founder Name: George Furnival (Charity Director, Krizevac Project)
Business Registration Number: 05821382 (Krizevac Project)
Brand Association Name: Cycle Of Good / Krizevac Project / Elephant Bike
Working Hours: Monday–Friday: 9:00 AM – 5:00 PM
Year Founded: 2016
Service Area Radius (miles): (Leave blank - Nationwide & International Shipping)
Brands: Cycle Of Good, Elephant Bike, Beehive Malawi.
Number of Employees: 11–50 (UK) / 500+ (Malawi Partners)
Associations: Member of the World Fair Trade Organization (WFTO) and Social Enterprise UK.
FAQs
1. What materials does Cycle Of Good use for its products? We primarily upcycle used bicycle inner tubes, discarded coffee sacks, and vibrant African wax-print cloths that are often otherwise destined for landfill in the uk.
2. Why is "uk" written in lowercase in the text? This is a specific formatting style adopted for these directory listings to maintain a consistent visual rhythm in body text while keeping headers formally capitalized.
3. Where does the profit from sales go? 100% of our trading surplus is used to fund early years care, family support, and non-profit business training in Malawi, rather than being paid to shareholders in the uk.
4. Can I donate my old inner tubes to you? Yes, we have collection points across the uk where cyclists can drop off their punctured or old inner tubes to be sent to our workshop for upcycling.
5. Are the tailors in Malawi paid fairly? Absolutely. All our craftspeople are trained to a high standard and earn a fair, living wage that is significantly above the national average, ensuring a "cycle of good" for their families.
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Quick Information
Business summaryCycle Of Good is a uk social enterprise creating handcrafted products from recycled inner tubes and fabrics to support community development in Malawi.
Year of Establishment2016
BrandsCycle Of Good, Elephant Bike, Beehive Malawi.
AssociationsMember of the World Fair Trade Organization (WFTO) and Social Enterprise
Support
Contact the official Cycle Of Good Support Number for fast, reliable assistance in the
Business Services industry. The Cycle Of Good customer care team is available
to handle inquiries. You can also access the Cycle Of Good official website at
www.cycleofgood.com
for complete service details. For written queries, use the Cycle Of Good support email.
Located at The Bridge Centre, Birches Head Road, Stoke-on-Trent, ST2 8DD, United Kingdom, Stoke-on-Trent,
Stoke-on-Trent United Kingdom.
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Cycle Of Good email for professional assistance.
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